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Customer experience

The clearest path to effective business growth is via customers.

But not all customers are created equal. Different segments require different approaches. With evidence-backed insight, our clients can direct their focus to maximise overall satisfaction and drive the highest Return On Investment.

By understanding people, and what matters most to them, we can create specific segments to improve customer experience. Populus’s consultants come from the worlds of business, and have an inherent understanding of customer experience.

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Populus’s Managing Director Gary Muncaster chaired and spoke at a session on Understanding Your Customers at Utility Week Live 2018. Here are some key takeaways from the session. For utilities to succeed in a service and experience-driven market, they must develop their capabilities beyond the mere delivery of products. They must understand how customer lifestyle […]

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What are consumer attitudes towards bank fraud?

The recent cyber attacks on major firms in Eastern Europe, the UK parliament and the NHS are just a few recent examples of the importance of cyber security. Banks too, are at risk. Last year Tesco Bank was hit by one of the largest ever cyber-attacks, with experts warning that more are imminent. The public too is aware […]

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