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Customer experience

The clearest path to effective business growth is via customers.

But not all customers are created equal. Different segments require different approaches. With evidence-backed insight, our clients can direct their focus to maximise overall satisfaction and drive the highest Return On Investment.

By understanding people, and what matters most to them, we can create specific segments to improve customer experience. Populus’s consultants come from the worlds of business, and have an inherent understanding of customer experience.

Success stories

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Research

What do customers want from an energy provider?

Populus’s Managing Director Gary Muncaster chaired and spoke at a session on Understanding Your Customers at Utility Week Live 2018. Here are some key takeaways from the session. For utilities to succeed in a service and experience-driven market, they must develop their capabilities beyond the mere delivery of products. They must understand how customer lifestyle […]

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What are consumer attitudes towards bank fraud?

The financial sector is heralded as a leading success story in the adoption of technology. More consumers are using online banking technologies than ever before. The rise in the adoption of technology is not without its downsides. In the first half of 2018, more than £500m was stolen from customers of British banks, according to […]

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