
Advertising is a noisy business.
You need to present your offering and brand in the right way, at the right time, the first time – and every time.
Populus helps clients optimise advertising by making it work much, much harder. Backed by evidence, you can ensure that your advertising reaches the right audience.
From optimising communications to getting ahead of competitors, effective advertising will unlock the door to driving revenue and shaping public opinion.
“75% of today’s S&P 500 companies will be replaced by 2027” – Ragy Thomas, Founder and CEO at Sprinklr All categories will face the threat from disrupters at some point. How brands respond is often what dictates whether they survive, or not. When disruptors do arrive, brands need: Clear focus and understanding of the brand’s […]
MoreImplicit Response Testing Populus is able to offer crucial insight into how brands are perceived by the public through our use of implicit testing. This methodology, a variant of which won the MRS Operations Award for Best Data Solution in 2016, makes use of respondents’ unconscious reactions to engage not only with how they feel […]
MoreWith news that advertising agencies are expected to rake in a record £6bn over the Christmas period, it’s never been more important for advertisers to ensure that their creative works. What role can market research play in the process? Advertising appears deceptively easy. Successful campaigns are instantly recalled, occupying a special place in the public’s […]
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