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Industry News

Populus wins Business Impact of the Year – UK award at MRS Awards

Populus is delighted to have won the Business Impact of the Year – UK Award at the Market Research Society (MRS) Awards 2019 for our work with BT. BT commissioned Populus to research the optimum way to position their new products to a SME audience. The answer, launched in 2018, was 4G Assure: the UK’s […]

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Opinion

Will the General Election affect the nation’s waistline?

Brexit overpowers big differences between the main parties on key issues While politicians talk about the NHS, the environment, defence, education and other major challenges facing the UK in the build-up to the General Election, Brexit looms large. It overshadows every issue facing the UK. It’s likely to have the decisive impact on the outcome […]

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Research

Emotional intelligence: a fresh perspective on rail passenger experience

Insight Intelligence Market Research Summit 2016, 9 – 10 May, London Workshop session The poet Maya Angelou once said: ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ One could be forgiven for failing to make any connection between this statement and […]

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Opinion

Boris Johnson benefits as Brexit drama gets through to the public

The prime minister is pushing for an election. If he gets his way, all the indications suggest that he will frame his campaign around a “people vs parliament” narrative. For such a campaign to have the best chance of succeeding, Boris Johnson needs large numbers of the public, and Brexit supporters in particular, to register […]

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Industry News

WEBINAR: Breathing life into insights that will engage your whole organisation

There’s no doubt that agencies deliver invaluable research to insight teams…but how often are their insights user friendly enough to engage the whole organisation? This is where Populus comes in. This webinar focuses on the immersive and exciting methods we use to enhance our deliverables to ensure insights are embedded across organisations more effectively. Watch […]

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Industry News

Decidedly joins Populus

Populus is delighted to announce that insight-led innovation agency Decidedly has joined Populus, Populus Data Solutions and BrandCap to become part of Populus Group. Announcing the acquisition, Michael Simmonds, Populus Group’s Chief Executive, said “Decidedly’s focus on innovation and technology is a perfect fit for Populus Group, adding to the critical knowledge and creative thinking […]

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Industry News

World Mental Health Day

On 10th October every year, the World Health Organisation recognises World Mental Health Day. We caught up with our Wellbeing Champions from across Populus group, for their personal recommendations on ways to look out for your own mental health.   Victoria, Associate Director, BrandCap For me, maintaining mental health is all about getting outside – […]

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Opinion

Labour getting drowned out by seismic Brexit events

It’s all kicking off again in Westminster. September has delivered a deluge of political developments, and Populus’s reality check poll shows that the public are firmly focused on the grand Brexit narrative rather than other stories from inside the Westminster bubble. A fraught month of political manoeuvring culminated last week in a Supreme Court judgment […]

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Research

Technology journalists and tech in the energy sector

Technology journalists’ views of tech in the energy sector At Populus, we regularly conduct research into the views of journalists (as well as other senior stakeholder audiences) We recently conducted research into the views of tech journalists, and we covered their views of the use of tech in the energy sector. Tech journalists are impressed […]

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Opinion

Prorogation overtakes Brexit to be most-noticed news story

The most noticed news stories in August It is early days for his premiership, but Boris Johnson has demonstrated again that he commands public attention. His decision to suspend parliament, a move that frustrates attempts to block ‘no deal’, was the public’s most noticed news story last week, eclipsing recall of Brexit for the first […]

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