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Opinion

Did the public even notice the Independent Group?

February saw the genesis of an aspiring new force in British politics. But have the public noticed? Populus polls 2,000 British adults each week to find out which news story, political or otherwise, the public have paid most attention to during the course of that week. In one of the boldest attempts to shake up […]

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Industry News

Populus celebrates International Women’s Day

International Women’s Day (IWD) is a celebration of inspirational women all around us; past, present and future. The theme of IWD this year is #BalanceforBetter. Populus is passionate about providing talented people with rewarding careers and in 2017 were awarded with Silver Investors in People accreditation. We caught up with a few inspirational women from […]

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Research

Debunking digital myths

Uncovering the truth about the digital world of mirrors There is a lot of conflicting information out there for marketers about the world of digital. Populus has been researching people’s digital behaviours and attitudes for a number of years. In this paper, Populus draws upon the latest consumer insight to debunk the common misconceptions about […]

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Industry News

Populus wins Trusted Partner award at AURA Awards 2019

Populus is delighted to have won Trusted Partner award at the AURA Awards last night. The AURA awards are exclusively nominated and selected by AURA members. It is a huge honour for us to have been formally recognised by clients in our sector for the work we do. Thank you AURA, and thank you to […]

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Whitepaper

How to win and retain customers in an inert market

Winning and retaining customers in an inert market Energy customers can now choose from over 60 energy providers and, with multiple price comparison websites available at the tap of a button. But are consumers taking advantage of all this choice? Price increases have triggered record levels of energy switching. Populus’s Florence Douglas, Senior Research Executive explores […]

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Research

Populus research unveils public opinion on a Brexit citizens’ assembly

The proposal of a citizens’ assembly is an idea that has been floated as a solution to break the current Brexit deadlock. The RSA commissioned Populus to undertake research on public opinion around a citizens’ assembly as part of their ‘Campaign for Deliberative Democracy’. What is a citizens’ assembly? A citizens’ assembly on Brexit would […]

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Research

Is a second language the key to romance?

A Populus poll conducted on behalf of the British Council shows that around half (47%) of Brits believe an additional language skill is attractive in a potential romantic partner.

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