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Whitepaper

What are the building blocks for high-quality international research?

Successful delivery of international research relies on a huge range of different factors, from technical capabilities and quality controls through to rigour of translation, cultural understanding and expertise. Here at Populus, we apply our expertise and specialist knowledge in international research to bring to you our new publication on international research.

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Opinion

How to meet the needs of vulnerable customers

The customer is always right. This clichéd phrase serves to remind us time and time again of the integral importance of customer service across all industries. While product and price are vital components of the service triangle, in some industries customer service is actually the biggest driver of loyalty. Providing good customer service can be […]

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Opinion

Populus reflects on 2018

Populus reflects on another eventful year. 2018, dubbed  the year of the vegan,  saw the NHS turn 70, the introduction of GDPR, and mounting Brexit debate. A year of firsts The year began with the publication of our insurance whitepaper The Future of Insurance: Redefining the Sector, exploring the impact of rapidly evolving consumer lifestyles […]

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Opinion

Revealed: the most noticed stories of 2018

At times it feels as if politics has gone mainstream. The last couple of years have delivered arguably the most important ballot of a generation, the most unusual US presidency in living memory, a snap general election complete with crowds chanting Jeremy Corbyn’s name at Glastonbury festival, and this year, a long and complex political […]

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Whitepaper

How can the energy sector survive disruption?

The energy sector is under attack. Changing consumer expectations are redefining the way in which customers interact with the brands. Traditionally viewed as ‘necessary evils’, energy providers are rapidly embracing new technologies to meet these changing consumer expectations. The threat facing the industry is already here. Our research shows that a quarter (25%) of the […]

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Whitepaper

The rise and stall of digital in health

The first generation to grow up with health advice available at the tap of a smart-phone is all grown up. This is a generation of people who buy dash-cams via Amazon. They summon taxis using GPS. But what is the lasting impact of digital on the healthcare industry? It is easy to assume that the digital tidal […]

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Research

Happy New Year!

  January has arrived and in between going back to work, beating those January blues, and making New Years Resolutions, we are also finding the time to return those unwanted gifts that we received over the Christmas period. Many of those gifts purchased in 2018 were done so online, increasingly so, people are choosing to […]

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Opinion

Brexit tops the news agenda – but it doesn’t mean people are interested

Brexit has become the most noticed news story of the year, with much of the country attuned to the action week by week. Last week, in a record high for the year, when 72 per cent said that Brexit was their most noticed story. That doesn’t mean, though, that people are enthused by or even interested in the subject.

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