Populus is delighted to have won the Business Impact of the Year – UK Award at the Market Research Society (MRS) Awards 2019 for our work with BT. BT commissioned Populus to research the optimum way to position their new products to a SME audience. The answer, launched in 2018, was 4G Assure: the UK’s first business-grade broadband product which switches automatically to 4G to help small and medium sized businesses stay connected if they experience an interruption to their fixed broadband service.

The MRS Awards celebrate research’s ability to drive innovation, inspire change and deliver results.

Michael Simmonds, Group Chief Executive said

Making a business impact is what our work is all about. To be nominated twice in the category is a significant achievement and to win is a tribute to the hard work, expertise and creativity that went into how we approached the project.