Innovation has impacted a number of sectors, and energy is no different.

The sector’s challenge is further compounded by energy customers waking up from widespread inertia, spurred by the knowledge and freedom delivered by price comparison websites.

Energy is a must-have; a necessity. Traditional and newer energy providers are often presented as opponents in the energy battle-ground but the reality is changing consumer attitudes and behaviors affect all providers in equal measures, albeit in different ways.

Using our innovative Clockface Model methodology and backed by powerful new insight, we outline a compelling case as to why no one in the energy sector is immune from the attitudinal and behaviour changes that disruption ushers in.