Wedding season is upon us

As peak wedding season hits, Populus research shows the sacrifices people are making to attend weddings, and they’re not happy about it. The findings highlight the sacrifices that people are increasingly making to attend nuptials.

A recent survey conducted by Populus finds one in five wedding guests (19%) say they sometimes resent the amount it costs to attend a wedding, while one in six (15%) say the same about attending a hen or stag do. The high costs of attending weddings has caused equally high levels of resentment as guests sacrifice holidays and borrow money in order to attend the big day.

It’s revealed that one in 10 people have ended up spending more money attending other people’s weddings than their own. Seven per cent of wedding guests claimed they used their savings to attend a wedding while two per cent had to borrow money, so they wouldn’t miss out. The survey found that 23% of women resent the cost of being a wedding guest compared to 17 per cent of men. They are also more likely to have declined going to a hen/stag because of the cost (17% compared to 12%).

Millenials sacrifice most to attend weddings

This research found the age group with the highest levels of resentment are the millenials (aged 25 – 34) with 30% resenting the cost of attending a wedding whilst 34% don’t like the idea of attending a hen or stag do. This higher number is unsurprising given that they are also the most likely to have used savings to attend a wedding (14%), sacrificed a holiday or cut back on expenditure (22%) or borrowed money (7%).

David Searle, Director of AA Financial Services, said:

“Wedding season will be well and truly underway soon and the costs of being on the guest list can really add up. It’s amazing to think one in ten of us have spent more on being a wedding guest that our own wedding cost us – particularly given reports the average UK wedding now costs more than £30,000.”

Populus surveyed 20,793 motorists between 12 and 18 March 2019. The AA-Populus Driver Poll is the largest dedicated motoring opinion panel in Europe. Read more about the AA-Populus Poll here.

Populus is a full service research and strategy consultancy that carries out research into a number of sectors, with extensive experience of the automotive industry. Contact us by calling 02072539900 or emailing to find out more.