As summer draws ever closer, holidaymakers reach for their suitcases and prepare to spend a week in the sunshine. In recent years, a popular choice of holiday amongst many is the All Inclusive package holiday. One of the most common reasons people choose All Inclusive holidays is that they are seen as the best value option for price.


Nevertheless, despite this widely held view, more and more holiday makers are now expected to pay extra on top of their pre-payment. This year Populus conducted research for the annual Post Office Travel Money’s All Inclusive Holiday Report to uncover why, despite the additional costs, the demand for All Inclusive holidays remains at an all-time high.


What are people paying for?

According to Populus research, in the past five years the percentage of people who pay for extras at their resort has risen from 71% to 82% overall, with more being spent on a la carte meals, branded alcohol and cocktails. Out of those surveyed, only 7% were surprised to find not everything was included in their pre-paid package.

Looking specifically at families, 56% of respondents said they preferred All Inclusive holidays as a way to keep the cost of their children’s food and drink to a minimum, however Populus found 84% of families still ended up paying for resort extras, spending on average an extra £152.65. Despite this, there is evidence of cost cutting because the amounts spent were lower in around two-thirds of the categories surveyed, including money spent on snacks, alcohol and bottled water.

Spending outside the resort

This year’s report also revealed 41% of holidaymakers preferred to use their resort as a base, and spent more time (and money) visiting local bars, restaurants and shops. 81% of families spent money outside their resort on their last holiday abroad but there was also evidence of cost cutting compared to the previous year. In Europe there was a fall of 12.8% in spending and a bigger drop of 23% in long haul destinations. For the first time in nine years, spending outside the resort in Europe is higher than other long haul destinations, suggesting the meal choice in their hotels is too limited and drinks prices too expensive.

Nick Boden, Head of Post Office Travel Money said:

Since over four-in-five families paid for extras while on an All Inclusive holiday, the best advice is not to get caught without the cash to cover these additional costs. On average most of these families will pay well over £400 extra during their holiday so they should budget carefully in advance of travel and be prepared…

Any complaints?

Holidaymakers were asked what they disliked about their holiday. Around 44% of those surveyed couldn’t find one thing to fault with their holidays and out of those who did offer a complaint, 47% could only complain about the poor Wi-Fi signal.

Despite the additional costs, Populus research shows that popularity and satisfaction levels remain high with only 5% of All Inclusive holidaymakers saying they wouldn’t repeat the experience. To read the full report please email For more information on the travel services the Post Office offers please click here.


Populus conducted an online sample of 2,123 UK adults 18+ between 1 and 2 May 2019. Data is weighted to be representative of the population of Great Britian. Targets for quotas and weights are taken from the National Readership Survey, a random probability F2F sruvey conducted annually with 34,000 adults. Populus is a founder member of the British Polling Council and abides by its rules. For further information see