Winning and retaining customers in an inert market

Energy customers can now choose from over 60 energy providers and, with multiple price comparison websites available at the tap of a button.

But are consumers taking advantage of all this choice? Price increases have triggered record levels of energy switching. Populus’s Florence Douglas, Senior Research Executive explores the ways in which energy providers can win and retain customers, in an inert market.


Florence Douglas

Florence is Research Manager at Populus, having joined in 2016. She has worked on a range of projects involving ad and brand trackers, event testing, new product development, product trials and usage and attitude testing. She particularly enjoys delivering projects that help clients overcome the challenges presented by changes in the law and new regulations. She holds a degree from the University of Sheffield and an MSt from the University of Oxford, both in Classical Archaeology.