Uncovering the truth about the digital world of mirrors

There is a lot of conflicting information out there for marketers about the world of digital. Populus has been researching people’s digital behaviours and attitudes for a number of years. In this paper, Populus draws upon the latest consumer insight to debunk the common misconceptions about digital.


Hamish Asser

Hamish joined Populus in January 2017 to lead the growing brand and comms team within our Business and Consumer Insight Division. Driven by his desire to know exactly what attracts consumers to brands, Hamish has gained a wealth of brand research experience, delivering projects for the likes of GSK, Paddy Power, Twinings and Nissan at some of the world’s most established agencies. Hamish also has an exceptional track record for developing and implementing new research approaches having originated SPA Future Thinking’s brand equity  offering BrandBox, and subsequently acting as regional lead for Millward Brown’s brand equity database BrandZ. In his role as Director of Brand Research at Populus, Hamish is responsible for managing key accounts and developing Populus’s own tools for assessing the way that people feel about brands and improving brand performance.