The energy sector is under attack.
Changing consumer expectations are redefining the way in which customers interact with the brands.
Traditionally viewed as ‘necessary evils’, energy providers are rapidly embracing new technologies to meet these changing consumer expectations.
The threat facing the industry is already here.
Our research shows that a quarter (25%) of the UK public are already consumers with disrupter energy providers.
This expectation is particularly strong among younger consumers – those who are accustomed to regularly using ‘disrupter’ brands like Netflix, Air BnB and Uber.
As this generation ages, and an even more digitally-engaged generation follows in their footsteps, the typical consumer of 2025 (or even 2020) will have very different ingrained expectations of service brands than the typical energy customer of today.
How can energy providers survive?