Populus is delighted to have been nominated by the MRS Annual Conference Awards judges for Best Presentation for our contribution to Impact 2018.

Populus’s Deputy Managing Director, Ian Bramley, presented alongside Jessica Salmon, Head of Customer Value & Growth Management at Telefónica, at Impact Week on 14th March 2018.

The session New realities: Insight through virtual reality, simulation and observation explored the opportunities that virtual reality presents for participant engagement and data collection. Our ground-breaking innovation with O2 showcases the benefits of virtual reality within market research, and gives a glimpse into the future of insight.

You can find out more about the UK’s first virtual reality market research panel by reading our case study on testing O2 stores with VR.

A full list of all the nominees is available here. The winners will be announced at the Excellence Awards lunch later in the year.

Find out more about Populus Data Solutions’ VR Panel here.

Find out more about Gorilla In The Room VR and AR solutions here.

View the full Researching in–store, at home. Using virtual reality within quantitative surveys research paper.