“75% of today’s S&P 500 companies will be replaced by 2027”
– Ragy Thomas, Founder and CEO at Sprinklr
All categories will face the threat from disrupters at some point. How brands respond is often what dictates whether they survive, or not.
When disruptors do arrive, brands need:
- Clear focus and understanding of the
- Awareness of the lower margin end of your category – deprioritisation of the lower margin end could leave brands more vulnerable to disrupters
- Willingness to listen to customers to remain relevant to them
A closer look at disruptors, and the brands that outlived them, sheds light on the tools and approaches required for survival.
What can the disruptors of history tell us? And what can we learn from the brands that survived to tell the tale?
Populus unlocks the Critical Knowledge that brands need to better understand the world around us. We add value to our findings by applying expert analysis to uncover clear, actionable insight. Find out more by calling 020 7253 9900 or emailing email@example.com.