Download the full report Why businesses must improve their reputations

In her keynote speech at the Conservative Party Conference 2016, Prime Minister Theresa May warned that her government would be taking a much firmer stance against businesses that fail to play by the rules.

She made herself perfectly clear:

“If you’re a boss who earns a fortune but doesn’t look after your staff…an international company that treats tax laws as an optional extra…a household name that refuses to work with the authorities even to fight terrorism…a director who takes out massive dividends while knowing that the company pension is about to go bust…I’m putting you on warning. This can’t go on anymore.” 

According to Rick Nye, Managing Director of Populus’s Reputation & Strategy team, this statement should be viewed as more than simply the early good intentions of the newly formed administration. Rather, it is a change in tone at the heart of Government, which has come as a response to public sentiment. Indeed, three-quarters (74%) of the UK population believe that the government needs to be tougher on business, according to new Populus polling.[1]

Rick argues that May’s government is expressing a “willingness to shake things up in industries, businesses and public services that are not working in the interests of ordinary members of the public”. After all, May finds herself in Number 10 because too few people felt they were being sufficiently supported by the UK’s political and economic set up.

Download the report above to read more.

[1] Populus interviewed 2,028 GB adults (18+) online between 7 and 8 September