According to Populus research commissioned by the Charities Aid Foundation (CAF), the hugely successful Great British Bake Off has inspired millions to “self-raise” for good causes.
It is estimated that in the past 12 months, charity bake sales and bake-offs across the UK have helped raise an impressive £185m in support of organisations such as Macmillan Cancer Support, Marie Curie Cancer Care, Great Ormond Street Hospital and Help for Heroes.
Our public opinion poll for CAF demonstrated that since July 2014, almost four million people across the UK have baked for charity (8%), while nearly 15 million have purchased amateur bakers’ wares (30%). 20% even agree that cake tastes better when it has been baked for charity.
Our research also shows that nearly 6 million of the people participating in these events have been inspired to do so by the much-loved Great British Bake Off, which in 2016 attracted 13.5 million people per episode.
The CAF’s Chief Executive John Low is delighted that the show has encouraged so many to raise money for charity simply by doing something that they love;
“As well as being a nation with a sweet tooth, we have a proud track record of supporting good causes. Through participation in bake sales and bake-offs, the Great British public have once again revealed their huge generosity and support for the work of our Great British charities.”
Let’s hope that this year’s hotly-anticipated Bake Off encourages even more keen bakers to get involved.
To read the full press release visit the Charities Aid Foundation (CAF) website.
Populus interviewed a random sample of 1,031 adults aged 18+ online between 24 and 26 July 2015. Interviews were conducted across Great Britain and the results have been weighted to be representative of all British adults. Populus is a member of the British Polling Council and abides by its rules.