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Hiding in plain sight: How to reach and engage with vulnerable customers

Vulnerability is an epidemic hiding in plain sight. Vulnerability relates to people’s circumstances which change over time. It affects customers’ ability to participate in society and engage with organisations. Vulnerability can be acute or chronic, long-term or short-term, sudden or slow-burning. How can organisations and brands support vulnerable customers? How can they engage with the, […]

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Research

Populus research highlights disparity between UK MPs’ and public concerns

New Populus research underlines the mismatch between people’s most pressing concerns and that of politicians. Populus conducted a survey of 114 MPs, both frontbenchers and backbenchers, from all the main political parties, between May and June 2019, to find out which issues concern them the most and which areas they feel they are making headway […]

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Opinion

Tory leadership contest takes our attention away from Brexit

Which parts of the Conservative leadership contest have the public noticed? The next leader of the Conservatives will be decided by around 160,000 party members, but the rest of us will live with the consequences. Are we paying attention? A weekly Populus poll shows that we are hooked. The contest has dominated public recall of […]

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Research

Nine out of ten over-65s have no plan to pay for social care

The Association of British Insurers (ABI) is calling on the Government to publish the Social Care Green Paper after research conducted by Populus found that over a third of the population could benefit from incentivising ways of self-funding care. Following research published by Populus alongside the Pensions Policy Institute, the ABI said that a new […]

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Research

Passengers want fares reform to be prioritised in rail review

A year on from the biggest ever rail fares consultation, and many passengers are still grappling with an out-of-date fares system that doesn’t meet their needs. Consumers argue that the government should prioritise fare reform and enable this as soon as possible. According to an independent survey by Populus, commissioned by the Rail Delivery Group, […]

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Research

Dominant Brexit bites back at the European Elections

May’s European Elections saw millions of Britons express their apparent disapproval of the main parties’ handling of Brexit by voting for parties – such as the Brexit Party, Liberal Democrats and Green Party – with seemingly clearer positions on Brexit on way or the other. The results were particularly poor for the Conservatives, who did not […]

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Research

Just how happy are Londoners with their standard of living?

Which? has created a series of 12 Consumer Insight reports comparing trends in optimism, trust and worry felt by people in the UK across the last year. Between January and December 2018 Populus, on behalf of Which? , interviewed 1,502 adults in London in order to get a clear understanding of how people feel in […]

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Opinion

The stories noticed in a bumper month of news

Royal baby overshadows Brexit Even in today’s climate, May was a blockbuster month for political news, with two sets of consequential election results, cross-party Brexit talks, and the prime minister’s resignation. But did the public follow these developments, and if so, which ones? Populus polls 2,000 British adults each week to find out, asking them […]

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Industry News

Populus Group ranks 80 in the 5th annual Sunday Times WorldFirst SME Export Track 100

Populus Group, which includes BrandCap, Populus and Populus Data Solutions, has ranked 80th in the annual Sunday Times WorldFirst SME Export Track 100, published on 26 May 2019 content sentence. The Sunday Times SME Export Track 100 ranks Britain’s 100 small and medium-sized (SME) companies with the fastest-growing international sales over the latest two years. Take […]

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