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The record breaking level of attention paid to coronavirus

Populus has been tracking which stories the public pay attention to for the past seven years. The coronavirus has reached a level of near-universal focus that no other event has managed. For the past two weeks, 98 per cent of respondents to the poll mentioned coronavirus spontaneously as the story they had paid most attention […]

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Research

Life on the Loo

As many of us do on a daily basis, sometimes we just need 10 minutes to step away from whatever we might be doing and find some peace and quiet. Some people might do this by taking a walk, others might do some meditation, but Populus has found that a surprising number of people will […]

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Research

Coronavirus is the only story in town

The coronavirus has dominated public attention throughout February, according to the latest polling by Populus, to such an extent that Downing Street’s strategy of lying low on the issue so far may no longer be viable. Last week, no less than 76 per cent of the public said that the spread of the virus was […]

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Research

Is Brexit becoming old news?

January was a huge news month and one that underscored how unusual the domination of Brexit over public discourse has been in the past couple of years. Populus’s weekly polling series tracks the stories the public are noticing and it shows a state of affairs we haven’t seen since 2018: a country absorbed by several […]

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Research

The most noticed news stories of 2019

Brexit utterly dominated public attention throughout the year according to weekly polling by Populus. Understanding which developments cut through and which did not can help us to explain how Johnson steered the Conservatives to their biggest electoral victory since 1987. It is telling that the two most noticed news stories of the year both centred […]

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Research

37% of people think humans will inevitably have to live in space

Populus research has found that more than a third of Britons think humans will inevitably have to live in space due to Earth becoming increasingly uninhabitable. Asgardia – the first space nation – commissioned Populus to conduct a poll of 2,103 UK people to find out what the UK thinks about travelling to and living […]

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Research

Don’t assume voters are paying attention

For six weeks the political parties have hammered home their talking points. By now they might think that voters are familiar with what they have to say. The reality is that for hardly any of this campaign has the general election been the most noticed news story for most people. Populus asks a representative sample […]

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Research

Flourishing in the age of AI

An alternative approach to technology research In a report published by the World Economic Forum, the organisation explains how the fourth Industrial Revolution will impact everyone in the way they live, work and relate to one another. The so-called “master-technology” of this fourth Industrial Revolution is Artificial Intelligence (AI). Yet there is a passive attitude […]

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Industry News

Populus wins Business Impact of the Year – UK award at MRS Awards

Populus is delighted to have won the Business Impact of the Year – UK Award at the Market Research Society (MRS) Awards 2019 for our work with BT. BT commissioned Populus to research the optimum way to position their new products to a SME audience. The answer, launched in 2018, was 4G Assure: the UK’s […]

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Opinion

Will the General Election affect the nation’s waistline?

Brexit overpowers big differences between the main parties on key issues While politicians talk about the NHS, the environment, defence, education and other major challenges facing the UK in the build-up to the General Election, Brexit looms large. It overshadows every issue facing the UK. It’s likely to have the decisive impact on the outcome […]

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Research

Emotional intelligence: a fresh perspective on rail passenger experience

Insight Intelligence Market Research Summit 2016, 9 – 10 May, London Workshop session The poet Maya Angelou once said: ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ One could be forgiven for failing to make any connection between this statement and […]

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