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Research

Emotional intelligence: a fresh perspective on rail passenger experience

Insight Intelligence Market Research Summit 2016, 9 – 10 May, London Workshop session The poet Maya Angelou once said: ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ One could be forgiven for failing to make any connection between this statement and […]

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Opinion

Boris Johnson benefits as Brexit drama gets through to the public

The prime minister is pushing for an election. If he gets his way, all the indications suggest that he will frame his campaign around a “people vs parliament” narrative. For such a campaign to have the best chance of succeeding, Boris Johnson needs large numbers of the public, and Brexit supporters in particular, to register […]

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Industry News

WEBINAR: Breathing life into insights that will engage your whole organisation

There’s no doubt that agencies deliver invaluable research to insight teams…but how often are their insights user friendly enough to engage the whole organisation? This is where Populus comes in. This webinar focuses on the immersive and exciting methods we use to enhance our deliverables to ensure insights are embedded across organisations more effectively. Watch […]

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Industry News

Decidedly joins Populus

Populus is delighted to announce that insight-led innovation agency Decidedly has joined Populus, Populus Data Solutions and BrandCap to become part of Populus Group. Announcing the acquisition, Michael Simmonds, Populus Group’s Chief Executive, said “Decidedly’s focus on innovation and technology is a perfect fit for Populus Group, adding to the critical knowledge and creative thinking […]

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Industry News

World Mental Health Day

On 10th October every year, the World Health Organisation recognises World Mental Health Day. We caught up with our Wellbeing Champions from across Populus group, for their personal recommendations on ways to look out for your own mental health.   Victoria, Associate Director, BrandCap For me, maintaining mental health is all about getting outside – […]

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Opinion

Labour getting drowned out by seismic Brexit events

It’s all kicking off again in Westminster. September has delivered a deluge of political developments, and Populus’s reality check poll shows that the public are firmly focused on the grand Brexit narrative rather than other stories from inside the Westminster bubble. A fraught month of political manoeuvring culminated last week in a Supreme Court judgment […]

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Research

Technology journalists and tech in the energy sector

Technology journalists’ views of tech in the energy sector At Populus, we regularly conduct research into the views of journalists (as well as other senior stakeholder audiences) We recently conducted research into the views of tech journalists, and we covered their views of the use of tech in the energy sector. Tech journalists are impressed […]

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Opinion

Prorogation overtakes Brexit to be most-noticed news story

The most noticed news stories in August It is early days for his premiership, but Boris Johnson has demonstrated again that he commands public attention. His decision to suspend parliament, a move that frustrates attempts to block ‘no deal’, was the public’s most noticed news story last week, eclipsing recall of Brexit for the first […]

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Research

Exploring the hygiene ticking timebomb inside British cars

New Populus research shows just how often Brits clean their cars. In July 2019 Populus surveyed 1,700 motorists on their car cleaning habits. This research formed part of a wider investigation. The survey found that just over a third (37%) of Brits clean their car every few months, with one in 20 (4%) putting it […]

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Research

Technology journalists and tech in the finance sector

Technology journalists’ views of tech in the finance sector At Populus, we regularly conduct research into the views of journalists (as well as other senior stakeholder audiences). We recently conducted research into the views of tech journalists, and we covered their views of the use of tech in the finance sector. Tech journalists are impressed […]

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