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Opinion

For newshounds Boris is the only man of the moment

People up and down the country are talking about our new prime minister, according to a weekly polling by Populus. The Conservative leadership contest has been the most noticed news story for seven consecutive weeks, soaking up public attention even in those stages of the campaign when the candidates eschewed the national media to focus […]

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Research

Resentment grows regarding cost of attending a wedding

Wedding season is upon us As peak wedding season hits, Populus research shows the sacrifices people are making to attend weddings, and they’re not happy about it. The findings highlight the sacrifices that people are increasingly making to attend nuptials. A recent survey conducted by Populus finds one in five wedding guests (19%) say they […]

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Whitepaper

Hiding in plain sight: How to reach and engage with vulnerable customers

Vulnerability is an epidemic hiding in plain sight. Vulnerability relates to people’s circumstances which change over time. It affects customers’ ability to participate in society and engage with organisations. Vulnerability can be acute or chronic, long-term or short-term, sudden or slow-burning. How can organisations and brands support vulnerable customers? How can they engage with the, by […]

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Research

Populus research highlights disparity between UK MPs’ and public concerns

New Populus research underlines the mismatch between people’s most pressing concerns and that of politicians. Populus conducted a survey of 114 MPs, both frontbenchers and backbenchers, from all the main political parties, between May and June 2019, to find out which issues concern them the most and which areas they feel they are making headway […]

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Opinion

Tory leadership contest takes our attention away from Brexit

Which parts of the Conservative leadership contest have the public noticed? The next leader of the Conservatives will be decided by around 160,000 party members, but the rest of us will live with the consequences. Are we paying attention? A weekly Populus poll shows that we are hooked. The contest has dominated public recall of […]

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Research

Nine out of ten over-65s have no plan to pay for social care

The Association of British Insurers (ABI) is calling on the Government to publish the Social Care Green Paper after research conducted by Populus found that over a third of the population could benefit from incentivising ways of self-funding care. Following research published by Populus alongside the Pensions Policy Institute, the ABI said that a new […]

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Research

Passengers want fares reform to be prioritised in rail review

A year on from the biggest ever rail fares consultation, and many passengers are still grappling with an out-of-date fares system that doesn’t meet their needs. Consumers argue that the government should prioritise fare reform and enable this as soon as possible. According to an independent survey by Populus, commissioned by the Rail Delivery Group, […]

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