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Previous Page

Omnibus

In the age of the 24-hour news cycle, it’s important to have access to national and international views, on time, at all times.

Our fast, cost-effective, high-quality insight from large, representative samples keep businesses, agencies and government bodies around the world ahead of the curve.

Assess attitudes to news, campaigns, brands or products, with our fast turn-around, industry leading evidence at your fingertips. Our Omnibus experts help you target even the most hard-to-reach groups in the UK and over 75 countries worldwide.

Download the Omnibus Services Ratecard here.

Our omnibus solutions

International
Online & PR Express
Telephone

Explore attitudes on brands, products, services or society in general in over 75 countries worldwide. Along with fast, affordable fieldwork and high-quality questionnaire translation, we offer innovative reporting solutions and in-house data analytics that deliver joined-up insight with the power to improve your international performance.

Methodology

Representative population samples or bespoke targeted samples depending on requirements

Online, CATI and face-to-face interviews

Trusted global network of fieldwork solutions

All data verified, checked and processed in-house

Timings

Typical turnaround between 5 and 14 days depending on number of markets

Deliverables

Data tables in PDF or Excel for each market

Aggregated set of tables summarising all markets

Analytical report on request

Interactive online dashboards on request

 

Contact

Find out more by downloading our Omnibus Services Ratecard or contact:

Chris Menzies (Director of Omnibus)

T: +44 (02) 20 7553 4149

E: cmenzies@populus.co.uk

Run three times a week, with a turnaround of just 3 days and no set-up fees, this is the ideal way to quickly access large, often hard to reach groups, at a competitive price. Questions start at £215 and are expertly framed to provide the most relevant and valuable insight possible. We also offer innovative reporting solutions such as Vox Pops, which bring your research to life by capturing video responses to your questions.

Methodology

Nationally representative online sample of 1,000 or 2,000 GB adults (18+)

Timings

Midweek Omnibus: Questions Tuesday – Data Friday

Weekend Omnibus: Questions Thursday – Data Monday

Early Bird Omnibus: Questions Friday or Monday morning (first thing) – Data Wednesday

Deliverables

Data tables in PDF or Excel

Unlimited tabular analysis

20 different demographics inclusive of cost.

Demographics:

Age

Gender

Government office region

Social Grade

Taken a foreign holiday in the last 3 years

Tenure

Number of cars in household

Working status

Disability

Education level

Main grocery shopper

Ethnicity

Religion

Presence of children

Marital Status

Household income (before tax)

Cost

Online Omnibus (including data tables and executive summary report):

1,000 sample = £260 per question

2,000 sample = £320 per question

 

PR Express (data tables only):

1,000 sample = £215 per question

2,000 sample = £275 per question

Contact

Find out more by downloading our Omnibus Services Rate Card or contact:

Chris Menzies (Director of Omnibus)

T: +44 (02) 20 7553 4149

E: cmenzies@populus.co.uk

Our telephone omnibus is the only weekly survey of its kind that targets a 50:50 mix of landline and mobile users.  This ensures that we pick up 15% of the respondents from ‘mobile only households’ – a crucial component in delivering accurate telephone samples of the Great British population.  For no set-up fees and from just £220 per question, the service delivers insight that will enable you to overcome your business challenges by accessing the views of the people that could determine your success.

Methodology

Nationally representative sample of 1,000 GB adults (18+)

50:50 mix of landline and mobile users

Timings

Weekly

Questions Wednesday – Data Monday

Deliverables

Data tables in PDF or Excel

10 different demographics available free of charge (click the Demographics button for more info)

Cost

Opinion Influencers
London
Republic of Ireland

Opinion Influencers are group of social and cultural trendsetters who shape rather than follow opinions and make up around 8% of the population.  Opinion Influencers are:

  • Highly active in their community and online– demonstrated by actions such as starting online campaigns, writing to newspapers, standing for elected positions and twice as likely to use Twitter as the general population
  • Actively sought out for their advice– by extended family, senior colleagues, experts, and members of their local community
  • Highly informed– five times more likely to read the FT than the general population
  • Future-shapers– pointing towards future trends in behaviour and attitudes

Using a bespoke series of questions to identify this group Populus is able to deliver c160 opinion influencers from a 2000 sample online omnibus survey.

Populus also offer a rapid turnaround solution to reach 500 Opinion Influencers in 24 hours where timing is of the essence.

Methodology

500 online surveys with Opinion Influencers

Timings

Submit questions by 11:00am with data at noon the next day

Deliverables

Data tables in PDF or Excel

Cost

£7,000 for up to 10 questions

 

Contact

Find out more by downloading our Omnibus Services Rate Card or contact:

 

Chris Menzies (Director of Omnibus)

T: +44 (02) 20 7553 4149

E: cmenzies@populus.co.uk

Our survey of 1,000 London residents offers the chance to form successful strategies for a range of areas including transport, tourism, housing, politics and wellbeing in the capital by tapping into the views of the people who know it best. The flexible timings and low cost of this solution also make it the ideal tool to regularly test opinions and reactions to new products, services and PR campaigns.

Methodology

Demographically representative sample of 1,000 London adults (18+)

Timings

Start anytime with 7 day turnaround

Deliverables

Data tables in PDF or Excel

Cost

£250 setup

£325 per question (4 question minimum)

 

Contact

Find out more by downloading our Omnibus Services Rate Card or contact:

 

Chris Menzies (Director of Omnibus)

T: +44 (02) 20 7553 4149

E: cmenzies@populus.co.uk

Major Irish businesses trust our Republic of Ireland Omnibus to gather high-quality, accurate data from a representative sample of the Irish population. With regular Online and Telephone omnibuses, we are able to help our clients access the views and attitudes of the people that matter most to them on home soil.

Online

Nationally representative sample of 1,000 Irish adults (18+)

Weekly

Questions Wednesday – data following Wednesday

Data tables in PDF or Excel

Executive summary report

From €495 per question

Find out more by downloading our Omnibus Services Rate Card or contact:

 

Chris Menzies (Director of Omnibus)

T: +44 (02) 20 7553 4149

E: cmenzies@populus.co.uk

Flash polls
Face to Face
Children's

This rapid response research solution allows you to discover immediate public reactions following breaking news events, generate newsworthy publicity or instantly respond to a crisis within hours of launching your survey.

 

Methodology

Nationally representative sample of 1,000 GB adults (18+)

Timings

Daily

3-4 hours from receipt of questionnaire

Deliverables

Data tables in PDF or Excel

Cost

Up to 10 questions for £3,500

 

Contact

Find out more by downloading our Omnibus Services Rate Card or contact:

 

Chris Menzies (Director of Omnibus)

T: +44 (02) 20 7553 4149

E: cmenzies@populus.co.uk

Sometimes the only way to find out what a person truly thinks is to talk to them face-to-face. The face-to-face omnibus interviews up to 2,000 GB adults (15+) in the comfort of their own home. Specialist face-to-face interviewers use expert techniques to encourage participants to open up about even the most complex issues, meaning you receive the highest quality insight possible.

Methodology

Nationally representative sample of 1000 or 2000 GB adults (15+)

Timings

Submit questions Tuesday

12-day turnaround

Deliverables

Data tables in PDF or Excel

Cost

Contact us for a quotation

 

Contact

Find out more by downloading our Omnibus Services Rate Card or contact:

 

Chris Menzies (Director of Omnibus)

T: +44 (02) 20 7553 4149

E: cmenzies@populus.co.uk

Sometimes, children know something adults don’t. But they can often prove a challenging and costly market to reach. Populus’s Children’s Omnibus enables you to put your questions to a nationally representative sample of 8-15 year olds in a cost effective way. It offers the perfect solution for any businesses looking to uncover newsworthy stories or build strategies based on the views of their young audience.

 

Methodology

Nationally representative sample of 1,000 UK children (8-15 years)

Timings / Turnaround

Fieldwork is completed in 1 week

Deliverables

Data tables to specification

Cost

£700 per question (min of 4 questions)

£500 setup fee

 

Contact

Find out more by downloading our Omnibus Services Rate Card or contact:

Chris Menzies (Director of Omnibus)

T: +44 (02) 20 7553 4149

E: cmenzies@populus.co.uk

Business

For a low set-up fee and competitive question prices, our B2B solution enables you to uncover the views of 500 of the most senior individuals within UK SMEs. We guarantee a strong sample of business owners and directors which delivers a reliable picture of attitudes and opinion within the SME landscape.

Methodology

Online interviews with 500 business owners and directors within SMEs in various sectors across UK

Timings

Start anytime with 7-day turnaround

Deliverables

Data tables in PDF or Excel

Analytical report on request

Cost

£300 setup

£550 per question (4 question minimum)

Contact

Find out more by downloading our Omnibus Services Rate Card or contact:

 

Chris Menzies (Director of Omnibus)

T: +44 (02) 20 7553 4149

E: cmenzies@populus.co.uk

Success stories

Suggested insights

Research

International omnibus survey for Visa reveals mobile payments are on the rise

According to Visa’s 2016 Digital Payments Study, the number of European consumers regularly using mobile devices to make payments has tripled in the past year. In fact, 54% of consumers now use their smartphone, tablet or wearable to make payments for a range of activities, compared to just 18% who said they did so when […]

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Opinion

The life of pumpkins

What happens to pumpkins after the party’s over? Populus research conducted on behalf of Hubbub finds the majority of pumpkins in the UK go to waste, and are never eaten. View the full Data Tables here Methodology This poll covered attitudes towards food waste from discarded pumpkins. Populus interviewed a random sample of 2,067 adults […]

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