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Behavioural Economics

People. They’re certainly not always the simple rational decision-makers a lot of research agencies would have you believe. They’re driven by a mix of emotions, environmental influences and social intuition. On a good day.

Populus understands people. We know that our research needs to uncover not only what people think, but how they feel and the context in which they make decisions. That’s why our questions are designed based on the latest thinking in behavioural economics. We apply psychological insight into human behaviour to help clients optimise campaign messaging, and drive real behaviour change, by identifying different behavioural blocks and co-creating solutions.

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