Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Premier League

The challenge

The Premier League was seeking to gain a detailed understanding of the attitudes of football supporters and key stakeholders towards the Premier League, its clubs and the regulatory and other challenges facing the League both in the UK and in major overseas markets where top flight English football matches are broadcast.

The solution

Populus now undertakes regular tracking of supporters’ attitudes, including an annual survey of club supporters. In addition Populus has conducted research among hard to reach groups and those who are less likely to attend Premier League matches to identify the drivers of opinion towards the League.

Populus’s research among stakeholders has helped the Premier League gain a better understanding of attitudes towards – among other issues – sponsorship, intellectual property and television rights as well as football issues.

Populus has also conducted quantitative research on how the Premier League engages with its audience overseas to ascertain the driving factors behind its popularity.

Populus’s on-going research programme has helped the Premier League maintain its position as the world’s most watched and lucrative club competition, with a strong reputation for community inclusivity and changing the face of English football.

Posts you might like
Reputation & Strategy   |   Oct 15

Who will fix the banking sector?

Restoring public trust in the banks remains as much of a problem today as it was five years ago, but policy makers have washed their hands of the problem. They have left it to the banking industry to demonstrate that it plays a positive role in society.

Reputation & Strategy   |   Nov 15

Reflecting on the 2015 General Election polls

Populus often works with businesses that face a reputation crisis - delivering the critical knowledge they need to understand its dimensions and to define and navigate their recovery strategy.

Back to previous page
Webflow to WordPress theme development by whois: Andy White