Brexit is this week’s top most noticed news story, capturing the attention of the majority of the public with 72% – a record high for the topic in 2018. No other story attracted more than 1% of the public’s attention this week.
The chart below highlights the public’s growing awareness of Brexit since April 2018.
Every week Populus polls 2,000 British adults to find out which news story, political or otherwise, the country has paid most attention to during that week. The question is open-ended and participants could name any story.
In the last 12 weeks, Brexit has consistently been in the top 2 of the public’s most noticed stories, according to our research.
In October of this year, Brexit became the most noticed news story for a record nine consecutive weeks – the longest period of sustained attention since the referendum.
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