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Exploring the rise of the public’s attention to Brexit

Brexit is this week’s top most noticed news story, capturing the attention of the majority of the public with 72% – a record high for the topic in 2018. No other story attracted more than 1% of the public’s attention this week.

The chart below highlights the public’s growing awareness of Brexit since April 2018.

Every week Populus polls 2,000 British adults to find out which news story, political or otherwise, the country has paid most attention to during that week. The question is open-ended and participants could name any story.

In the last 12 weeks, Brexit has consistently been in the top 2 of the public’s most noticed stories, according to our research.

In October of this year, Brexit became the most noticed news story for a record nine consecutive weeks – the longest period of sustained attention since the referendum.

Populus is a full service research and strategy consultancy that unlocks the Critical Knowledge that brands need to better understand the world around us. We add value to our findings by applying expert analysis to uncover clear, actionable insight. Find out more by calling 020 7253 9900 or emailing info@populus.co.uk. 

Posts you might like
Populus Perspective   |   Oct 18

Brexit has dominated the news and the public is noticing

Every week, Populus polls 2,000 British adults to find out which news story, political or otherwise, the public have paid most attention to during the course of that week. And in September, Brexit topped the poll for four weeks running for the first time since the referendum itself.

Populus Perspective   |   Oct 18

Brexit is the most noticed news story for nine weeks in a row

The public may say they are bored of Brexit but they are also paying more attention to it now than ever. This month Brexit became the most noticed news story for a record nine consecutive weeks — the longest period of sustained attention since the referendum.


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