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Young people more likely to use healthy coping mechanisms at Christmas

Christmas is fast approaching and whilst it is branded as the most wonderful time of the year, it can also be a difficult and overwhelming period for many.

Research has shown that Christmas can be a struggle for many

Previous Populus research for Mind in 2017 explored the impact that the festive season can have on mental health. Populus found that a third (36%) of people are too embarrassed to admit they feel lonely at Christmas, with over a quarter (26%) of those struggling emotionally saying they wouldn’t feel able to ask for help at Christmas. The impact of this can be severe, with one in ten people admitting they have considered taking their own lives or self-harming themselves because of the festive period.

Mind commissioned Populus to undertake new research for 2018 on coping mechanisms used over the Christmas period.

18-24 year olds take proactive and positive steps to manage their mental health over Christmas

Populus found that respondents in the 18-24 age group were more likely to use healthy coping mechanisms such as reaching out to friends and family, using exercise or practicing meditation than the rest of the wider populous. This group is also more likely to find activities like arts and crafts helpful for relaxation.

Additionally, Populus research found that 18-24 year olds (11%) are less likely to increase their alcohol consumption as a way of coping than the average respondent (19%).

18-24 year olds also seem the most active in fundraising, the research revealed that 37% of 18-24 year olds enjoy taking part in fundraising activities, compared to an average of 20% across all age groups.

Karen Bolton, Head of Community and Events Fundraising for Mind commented that “This younger generation are all too often criticised for being ‘less resilient’ but our research suggests that this age group take proactive and positive steps to manage their mental health.”

Fundraise for Mind by crafting for Christmas

Mind commissioned this research ahead of a campaign to launch ‘Crafternoon’, a fundraising event in aid of Mind, which encourages members of the public to get together and get crafty in creating Christmas gifts as an alternative to shop-bought presents. ‘Crafternoon’ participants from previous years have reported that crafting creates a sense of calm and opportunity for mindfulness among the Christmas chaos, as well as a chance to get together with friends, family, colleagues and the wider community. Read more or sign up at www.mind.org.uk/crafternoon.

Methodology:

View data tables here.

Populus conducted 2,079 online interviews with a nationally representative sample of UK respondents aged 18+. Interviews took place online between the 12th and 14th October 2018 with quotas set on age, gender and region and data weighted to the known profile of the UK.

The 2017 research was conducted by Populus on a nationally representative sample of 2,051 UK adults aged 18+ between 1 and 2 November 2017. Data were weighted in order to be demographically representative of adults in the UK. The data excludes responses where a person preferred not to answer a particular question or for whom the questions were not applicable. Populus is a founder member of the British Polling Council and abides by its rules. Further information at www.populus.co.uk

Populus is a full service research and strategy consultancy unlocks the Critical Knowledge that brands need to better understand the world around us. We add value to our findings by applying expert analysis to uncover clear, actionable insight. Find out more by calling 020 7253 9900 or emailing info@populus.co.uk. 

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