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Deal or no-deal? Populus explores what consumers think the impact of no-deal Brexit will be.

Populus conducted research on behalf of Which? who published a full report on the consumer impacts of a ‘no deal’ Brexit. Read the full report here.

Prime Minister Theresa May announced this week that good progress was being made on Brexit at Brussels summit. Despite this, fears of a no-deal Brexit are still present and have recently been rising. Google Trends show that there has been a significant rise following this summer in the number of searches in the UK for ‘No-Deal Brexit’.

Google Trends, ‘No-Deal Brexit’, October 2018.

No-Deal Impact on Food

Populus finds that consumer concerns around a no-deal Brexit are high and there are fears it could result various negative impacts. The majority of consumers are specifically worried about the impact on food. The majority (76%) of people thought it was likely a no-deal Brexit would lead to higher prices for food and other items and 61% expected disruption to food supplies because of hold-ups at the border.

No-Deal Impact on Holidays

This concern regarding the impact of a no-deal Brexit also carries over to holidays. The majority of respondents were worried about travel, 57% believed there would be some flight restrictions and 75% thought that there would be delays at the border for travellers. Furthermore, 70% of respondents believed it would be more difficult to rely on protections in a European country if travel companies collapsed following a no-deal Brexit.

Populus is a full service research and strategy consultancy unlocks the Critical Knowledge that brands need to better understand the world around us. We add value to our findings by applying expert analysis to uncover clear, actionable insight. Find out more by calling 020 7253 9900 or emailing info@populus.co.uk. 

Methodology

Populus surveyed 2.056 UK adults online between August 3-5 and 2,100 UK adults online between 19-20 September. View the full data tables here:

https://www.populus.co.uk/poll/no-deal-brexit-poll/

https://www.populus.co.uk/poll/brexit-tracker-september-2018/


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