About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Reputation & Strategy   |   July 18

Majority of MPs support the legalisation of cannabis for medical use

Medical cannabis is to be available on prescription in the UK after being approved for use by the government. Populus research conducted earlier this year shows that the majority of MPs (61%) support the legalisation of cannabis for medical use only.

Reputation & Strategy   |   June 18

FTSE commitment to responsible business must avoid perception of 'greenwashing'

Populus analysis has found that 85% of FTSE 100 businesses explicitly refer to sustainability, corporate responsibility or similar issues on the front page of their corporate websites. Populus's Owen Thomas explores the growing importance, challenges and rewards of implementing a CSR strategy.

Business & Consumer Insight   |   June 18

Implicit response testing shows public views of chocolate brands

Populus research into the confectionery sector offers a case study of our award-winning implicit response testing methodology. Find out more about both the principles and their applications.

Business & Consumer Insight   |   May 18

What do customers want from an energy provider?

Populus's Gary Muncaster spoke at Utility Week Live in May 2018 on the key expectations customers have of their energy supplier in the context of an industry in which expectations are ever higher, and trust in the sector is low. This summary of some of our findings shows how providers can adapt to keep up with changing needs.

Omnibus   |   Oct 18

Is 2018 the year of the vegan?

2018 appears to be the year that veganism went mainstream. Veganism is growing in popularity around the world. One in two shoppers now follow or show an interest in a plant-based diet. Populus research commissioned by IGD explores the reasons behind this shifting attitude towards veganism.

Populus Perspective   |   Oct 18

Unsustainable levels of consumer debt going unnoticed by UK public

Not much business news cut through to people in September. However, perhaps the biggest and most concerning story went almost completely unnoticed. This week, the Bank of England’s suggested that UK households are continuing to ramp up credit card debt with liabilities growing by 9% per year.

Omnibus   |   Oct 18

Study by Populus on behalf of Which? shows that poorest threatened by move to cashless society

Cash machines are increasingly shutting, and card payments are now the second most common payment method for the UK public. However, a new study by Populus conducted on behalf of Which? shows that over three-quarters (78%) of consumers in the two lowest household income groups rely on cash the most.

Populus Perspective   |   Oct 18

Brexit has dominated the news and the public is noticing

Every week, Populus polls 2,000 British adults to find out which news story, political or otherwise, the public have paid most attention to during the course of that week. And in September, Brexit topped the poll for four weeks running for the first time since the referendum itself.

Business & Consumer Insight   |   Sep 18

Awareness of the retail water market among SMEs remains low, according to new Populus research

In April 2017, the largest competitive retail water market in the world opened for business. New Populus research commissioned by CCWater finds only 2 out of 5 (41%) of non-household customers think they can switch water provider.

Business & Consumer Insight   |   Sep 18

Waste not, want not: Saving energy in a smart future

Most of the UK public is concerned with saving energy. New research shows that the majority of long-term smart meter owners are continuing to look for new ways to save energy, even after a year or more of ownership. Populus's Florence Douglas explores the impact of smart meters on energy saving.

Populus Perspective   |   Sep 18

August 2018 in the news and on social media

Populus's monthly round up of the biggest stories in the news and on social media finds that, while Brexit and Trump dominate, results days and the return of the Premier League also made a splash.

Reputation & Strategy   |   Sep 18

Most noticed business news stories in August 2018

House of Fraser was the most noticed business news story of August 2018. Populus's Max McEwan and David Racadio assess the retailer's prospects under the stewardship of Sports Direct and Mike Ashley, as well as taking a look at the retail sector as a whole.

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