Populus delivers the Critical Knowledge that leads to better organisational decisions

Populus was formed with a simple idea in mind. In order to succeed, organisations, business and brands must first understand what matters most, to the people who matter most to them. We deliver Critical Knowledge: That is, the bespoke research solutions that answer your organisation’s most vital questions. With an extensive range of services, we are able to provide a fully integrated mix of qualitative and quantitative research. Read more about us.

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Research

Populus research highlights disparity between UK MPs’ and public concerns

New Populus research underlines the mismatch between people’s most pressing concerns and that of politicians. Populus conducted a survey of 114 MPs, both frontbenchers and backbenchers, from all the main political parties, between May and June 2019, to find out which issues concern them the most and which areas they feel they are making headway […]

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Opinion

Tory leadership contest takes our attention away from Brexit

Which parts of the Conservative leadership contest have the public noticed? The next leader of the Conservatives will be decided by around 160,000 party members, but the rest of us will live with the consequences. Are we paying attention? A weekly Populus poll shows that we are hooked. The contest has dominated public recall of […]

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Research

Nine out of ten over-65s have no plan to pay for social care

The Association of British Insurers (ABI) is calling on the Government to publish the Social Care Green Paper after research conducted by Populus found that over a third of the population could benefit from incentivising ways of self-funding care. Following research published by Populus alongside the Pensions Policy Institute, the ABI said that a new […]

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Research

Passengers want fares reform to be prioritised in rail review

A year on from the biggest ever rail fares consultation, and many passengers are still grappling with an out-of-date fares system that doesn’t meet their needs. Consumers argue that the government should prioritise fare reform and enable this as soon as possible. According to an independent survey by Populus, commissioned by the Rail Delivery Group, […]

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Research

Dominant Brexit bites back at the European Elections

May’s European Elections saw millions of Britons express their apparent disapproval of the main parties’ handling of Brexit by voting for parties – such as the Brexit Party, Liberal Democrats and Green Party – with seemingly clearer positions on Brexit on way or the other. The results were particularly poor for the Conservatives, who did not […]

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