Populus delivers the Critical Knowledge that leads to better organisational decisions

Populus was formed with a simple idea in mind. In order to succeed, organisations, business and brands must first understand what matters most, to the people who matter most to them. We deliver Critical Knowledge: That is, the bespoke research solutions that answer your organisation’s most vital questions. With an extensive range of services, we are able to provide a fully integrated mix of qualitative and quantitative research. Read more about us.

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Research

The record breaking level of attention paid to coronavirus

Populus has been tracking which stories the public pay attention to for the past seven years. The coronavirus has reached a level of near-universal focus that no other event has managed. For the past two weeks, 98 per cent of respondents to the poll mentioned coronavirus spontaneously as the story they had paid most attention […]

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Research

Life on the Loo

As many of us do on a daily basis, sometimes we just need 10 minutes to step away from whatever we might be doing and find some peace and quiet. Some people might do this by taking a walk, others might do some meditation, but Populus has found that a surprising number of people will […]

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Research

Coronavirus is the only story in town

The coronavirus has dominated public attention throughout February, according to the latest polling by Populus, to such an extent that Downing Street’s strategy of lying low on the issue so far may no longer be viable. Last week, no less than 76 per cent of the public said that the spread of the virus was […]

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Research

Is Brexit becoming old news?

January was a huge news month and one that underscored how unusual the domination of Brexit over public discourse has been in the past couple of years. Populus’s weekly polling series tracks the stories the public are noticing and it shows a state of affairs we haven’t seen since 2018: a country absorbed by several […]

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Research

The most noticed news stories of 2019

Brexit utterly dominated public attention throughout the year according to weekly polling by Populus. Understanding which developments cut through and which did not can help us to explain how Johnson steered the Conservatives to their biggest electoral victory since 1987. It is telling that the two most noticed news stories of the year both centred […]

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