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Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   January 19

Revealed: The most noticed stories of 2018

Every week Populus tracks the news stories that catch the public's attention. As the year comes to a close, Populus takes a look back at the most noticed news stories of 2018.

Populus Perspective   |   November 18

Exploring the rise of the public's attention to Brexit

The majority of the UK public (72%) cite Brexit as this week's top most noticed news story - a record high for the topic in 2018. Populus looks back at the rise of public awareness of Brexit in 2018.

Populus Perspective   |   November 18

What are MPs' views on responsible business?

When asked what were the most important features, behaviours and commitments for a responsible business to demonstrate, most MPs named features connected with employment conditions and treatment of employees, according to new research by Populus.

Populus Perspective   |   Jan 19

What are the building blocks for high-quality international research?

Populus's new paper explores the building blocks of high quality global research which delivers actionable findings for research buyers.

Populus Perspective   |   Jan 19

The challenges of servicing vulnerable customers

One third of the UK population have experienced at least one vulnerability in the last year. How companies deal with customers at such times can make or break the relationship. Populus sheds light on how companies should identify and properly respond to these vulnerable customers.

Business & Consumer Insight   |   Jan 19

The Rise and Stall of Digital in Health

Populus set out to undertake a full check-up on the UK public’s attitudes towards health. How does the UK public stack up when it comes to minor ailments? Where do they go for information and who is most likely to suffer in silence? And in an era of rapid digital evolution, how can brands and retailers operating in the healthcare space keep up?

Populus Perspective   |   Jan 19

Happy New Year from Populus

Happy New Year! Populus research shows that 3 in 5 online shoppers' deliveries don't go to plan over the festive season.

Populus Perspective   |   Jan 19

The year in review: Populus reflects on 2018

As we get settled into 2019, Populus reflects on the stories, events and trends that shaped 2018.

Populus Perspective   |   Dec 18

Brexit tops the news agenda - but it doesn't mean people are interested

Brexit has become the most noticed news story of the year, with much of the country attuned to the action week by week. Last week, in a record high for the year, when 72 per cent said that Brexit was their most noticed story. That doesn’t mean, though, that people are enthused by or even interested in the subject.

Populus Perspective   |   Nov 18

Populus research reveals critical attitudes toward Black Friday/ Cyber Monday

New Populus research published today has revealed widespread critical attitudes among the UK public towards Black Friday/ Cyber Monday, with fears of over-spending, online scams and stress putting people off.

Omnibus   |   Nov 18

Young people more likely to use healthy coping mechanisms at Christmas

Christmas can be an overwhelming time for many. Populus found that respondents in the 18-24 age group were more likely to use healthy coping mechanisms such as reaching out to friends and family.

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