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Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Reputation & Strategy   |   July 18

Majority of MPs support the legalisation of cannabis for medical use

Medical cannabis is to be available on prescription in the UK after being approved for use by the government. Populus research conducted earlier this year shows that the majority of MPs (61%) support the legalisation of cannabis for medical use only.

Reputation & Strategy   |   June 18

FTSE commitment to responsible business must avoid perception of 'greenwashing'

Populus analysis has found that 85% of FTSE 100 businesses explicitly refer to sustainability, corporate responsibility or similar issues on the front page of their corporate websites. Populus's Owen Thomas explores the growing importance, challenges and rewards of implementing a CSR strategy.

Business & Consumer Insight   |   June 18

Implicit response testing shows public views of chocolate brands

Populus research into the confectionery sector offers a case study of our award-winning implicit response testing methodology. Find out more about both the principles and their applications.

Business & Consumer Insight   |   May 18

What do customers want from an energy provider?

Populus's Gary Muncaster spoke at Utility Week Live in May 2018 on the key expectations customers have of their energy supplier in the context of an industry in which expectations are ever higher, and trust in the sector is low. This summary of some of our findings shows how providers can adapt to keep up with changing needs.

Business & Consumer Insight   |   Nov 18

Are financial services providers falling short of consumer expectations?

Populus research commissioned by the Financial Services Consumer Panel sought to find out whether consumers get the treatment that they want and expect from their financial services providers. It emerged that individual consumers often do not feel as though their financial services provider acts in their interest.

Business & Consumer Insight   |   Nov 18

Populus research unveils global perceptions of teaching

The Varkey Foundation commissioned Populus to carry out research for their Global Teacher Status Index 2018 across 35 countries. The research suggests that teacher status is rising globally.

Business & Consumer Insight   |   Nov 18

Populus explores public perceptions on cannabis

Volteface and the Centre for Medicinal Cannabis commissioned Populus to find out more about public perceptions on cannabis. From the 1st November clinicians will be able to prescribe medicinal cannabis here in the UK.

Populus Perspective   |   Oct 18

Brexit is the most noticed news story for nine weeks in a row

The public may say they are bored of Brexit but they are also paying more attention to it now than ever. This month Brexit became the most noticed news story for a record nine consecutive weeks — the longest period of sustained attention since the referendum.

Omnibus   |   Oct 18

Deal or no-deal? Populus explores what consumers think the impact of no-deal Brexit will be.

Populus conducted research on behalf of Which? who published a full report on the consumer impacts of a ‘no deal’ Brexit. Public interest and fears around Brexit appear to be rising.

Populus Perspective   |   Oct 18

New research reveals that the public do not realise the full extent of the NHS funding crisis

New research from the Centre for Progressive Policy (CPP) and Populus shows that the public are unaware of the extent of the NHS cash shortfall and struggle with the idea that the extra funding promised would be insufficient given the increasing demand pressures on the NHS.

Omnibus   |   Oct 18

Is 2018 the year of the vegan?

2018 appears to be the year that veganism went mainstream. Veganism is growing in popularity around the world. One in two shoppers now follow or show an interest in a plant-based diet. Populus research commissioned by IGD explores the reasons behind this shifting attitude towards veganism.

Populus Perspective   |   Oct 18

Unsustainable levels of consumer debt going unnoticed by UK public

Not much business news cut through to people in September. However, perhaps the biggest and most concerning story went almost completely unnoticed. This week, the Bank of England’s suggested that UK households are continuing to ramp up credit card debt with liabilities growing by 9% per year.

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