Populus delivers the Critical Knowledge that leads to better organisational decisions

Populus was formed with a simple idea in mind. In order to succeed, organisations, business and brands must first understand what matters most, to the people who matter most to them. We deliver Critical Knowledge: That is, the bespoke research solutions that answer your organisation’s most vital questions. With an extensive range of services, we are able to provide a fully integrated mix of qualitative and quantitative research. Read more about us.

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Research

The year ahead according to MPs

  The latest Populus MP Panel uncovers a representative sample of MPs about their predictions for the year ahead. From a sample of 129 MPs, all but three went out on a limb and said that one or more of the following will happen by 31 December 2019. On Brexit The how and when of […]

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Opinion

Did the public even notice the Independent Group?

February saw the genesis of an aspiring new force in British politics. But have the public noticed? Populus polls 2,000 British adults each week to find out which news story, political or otherwise, the public have paid most attention to during the course of that week. In one of the boldest attempts to shake up […]

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Research

Debunking digital myths

Uncovering the truth about the digital world of mirrors There is a lot of conflicting information out there for marketers about the world of digital. Populus has been researching people’s digital behaviours and attitudes for a number of years. In this paper, Populus draws upon the latest consumer insight to debunk the common misconceptions about […]

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Whitepaper

How to win and retain customers in an inert market

Winning and retaining customers in an inert market Energy customers can now choose from over 60 energy providers and, with multiple price comparison websites available at the tap of a button. But are consumers taking advantage of all this choice? Price increases have triggered record levels of energy switching. Populus’s Florence Douglas, Senior Research Executive explores […]

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Research

Populus research unveils public opinion on a Brexit citizens’ assembly

Last week, Prime Minister Theresa May’s Brexit deal was voted against in Parliament once again. With rising public concerns around a no-deal Brexit, the proposal of a citizens’ assembly is an idea that has been floated as a solution to break the current Brexit deadlock. The RSA commissioned Populus to undertake research on public opinion […]

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Research

Is a second language the key to romance?

A Populus poll conducted on behalf of the British Council shows that around half (47%) of Brits believe an additional language skill is attractive in a potential romantic partner.

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