Populus delivers the Critical Knowledge that leads to better organisational decisions

Populus was formed with a simple idea in mind. In order to succeed, organisations, business and brands must first understand what matters most, to the people who matter most to them. We deliver Critical Knowledge: That is, the bespoke research solutions that answer your organisation’s most vital questions. With an extensive range of services, we are able to provide a fully integrated mix of qualitative and quantitative research. Read more about us.

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Industry News

Meet the Populus Well-being Champions

Meet our Well-being Champions Populus, part of Populus Group, which includes BrandCap and Populus Data Solutions, has an established team of Well-being Champions from across the Group, who are on a mission to improve well-being and tackle the stigma around mental health. On Mental Health Awareness Week, we caught up with a few of our Well-being […]

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Opinion

The importance of Remainer and Leaver identities

Recent Populus research has found that Britons are more likely to identify (and to strongly identify) with Remain or Leave than with the main political parties. The importance of these Remain and Leave identities threaten to overturn party identification and cause the two largest parties significant problems in the European elections and beyond. Analysis ahead […]

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Opinion

The month that Brexit fell out of the news

Global tragedies overshadow Brexit Brexit continued to attract an incredibly high level of public attention this month, but in the past fortnight was overshadowed by tragedies overseas. Populus polls 2,000 British adults each week to find out which news story, political or otherwise, the public have paid most attention to during the course of that […]

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Research

How much does the UK public really know about NHS treatment choices?

The truth about patient choice While NHS England have committed to ensuring that by 2020 all patients are aware of the choices available to them when choosing their NHS treatment, just 48% of the public are currently aware of these legal rights. This is despite the fact that the legal right to patient choice has […]

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Opinion

Will we be better off in or out of the EU?

Leave, or stay? This is not a question that can be answered with facts or economic equations. You can’t add up all the plusses and take away all the minuses to find a definitive answer. In retrospect, perhaps, but right now, in the present, no one knows. No one can know. It reminds me of […]

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Research

The truth about motorists’ attitudes to electric vehicles

This week saw London introduce a new low-pollution zone, known as the Ultra-Low Emission Zone (ULEZ). ULEZ will require older, more polluting vehicles to pay £12.50 in order to enter the capital. The scheme, announced by Sadiq Khan, the mayor of London, is intended to reduce the number of residents living in areas with illegal […]

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