Populus delivers the Critical Knowledge that leads to better organisational decisions
Populus was formed with a simple idea in mind. In order to succeed, organisations, business and brands must first understand what matters most, to the people who matter most to them. We deliver Critical Knowledge: That is, the bespoke research solutions that answer your organisation’s most vital questions. With an extensive range of services, we are able to provide a fully integrated mix of qualitative and quantitative research. Read more about us.
The first generation to grow up with health advice available at the tap of a smart-phone is all grown up. This is a generation of people who buy dash-cams via Amazon. They summon taxis using GPS. But what is the lasting impact of digital on the healthcare industry? It is easy to assume that the digital tidal […]
The energy sector is under attack. Changing consumer expectations are redefining the way in which customers interact with the brands. Traditionally viewed as ‘necessary evils’, energy providers are rapidly embracing new technologies to meet these changing consumer expectations. The threat facing the industry is already here. Our research shows that a quarter (25%) of the […]
The 2-day event took place earlier this week, with engaging 30 minute sessions on the latest research trends, techniques and strategies from a range of experts, including Populus. Populus’s Deputy Managing Director Ian Bramley presented alongside Senior Brand Research Manager Greg Morris at Formula 1 (F1) on the ways in which biometric technology can be […]
The 29th of March is edging closer and a Brexit deal is yet to be firmly agreed by Parliament. Week after week, the public are paying attention to Brexit in the news. Google Trends shows that there has been a gradual rise in interest around no-deal Brexit. There was a sharp rise in the number […]
A new year, a new start? Not for the news. New Populus polling shows that Brexit still dominates, with record numbers of the public paying attention. Populus polls 2,000 British adults each week to find out which news story, political or otherwise, the public have paid most attention to. Brexit was the clear winner throughout […]
Populus conducted research across fifteen countries for the Avon’s Global Women’s Survey Report. Research reveals that the majority of women (56%) have some experience of abuse, either to themselves or someone they know.
Successful delivery of international research relies on a huge range of different factors, from technical capabilities and quality controls through to rigour of translation, cultural understanding and expertise. Here at Populus, we apply our expertise and specialist knowledge in international research to bring to you our new publication on international research. Our latest paper explores the […]