Populus delivers the Critical Knowledge that leads to better organisational decisions

Populus was formed with a simple idea in mind. In order to succeed, organisations, business and brands must first understand what matters most, to the people who matter most to them. We deliver Critical Knowledge: That is, the bespoke research solutions that answer your organisation’s most vital questions. With an extensive range of services, we are able to provide a fully integrated mix of qualitative and quantitative research. Read more about us.

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Opinion

For newshounds Boris is the only man of the moment

People up and down the country are talking about our new prime minister, according to a weekly polling by Populus. The Conservative leadership contest has been the most noticed news story for seven consecutive weeks, soaking up public attention even in those stages of the campaign when the candidates eschewed the national media to focus […]

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Research

Resentment grows regarding cost of attending a wedding

Wedding season is upon us As peak wedding season hits, Populus research shows the sacrifices people are making to attend weddings, and they’re not happy about it. The findings highlight the sacrifices that people are increasingly making to attend nuptials. A recent survey conducted by Populus finds one in five wedding guests (19%) say they […]

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Research

Populus research highlights disparity between UK MPs’ and public concerns

New Populus research underlines the mismatch between people’s most pressing concerns and that of politicians. Populus conducted a survey of 114 MPs, both frontbenchers and backbenchers, from all the main political parties, between May and June 2019, to find out which issues concern them the most and which areas they feel they are making headway […]

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