Populus delivers the Critical Knowledge that leads to better organisational decisions

Populus was formed with a simple idea in mind. In order to succeed, organisations, business and brands must first understand what matters most, to the people who matter most to them. We deliver Critical Knowledge: That is, the bespoke research solutions that answer your organisation’s most vital questions. With an extensive range of services, we are able to provide a fully integrated mix of qualitative and quantitative research. Read more about us.

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Featured insights

Research

Emotional intelligence: a fresh perspective on rail passenger experience

Insight Intelligence Market Research Summit 2016, 9 – 10 May, London Workshop session The poet Maya Angelou once said: ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ One could be forgiven for failing to make any connection between this statement and […]

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Opinion

Boris Johnson benefits as Brexit drama gets through to the public

The prime minister is pushing for an election. If he gets his way, all the indications suggest that he will frame his campaign around a “people vs parliament” narrative. For such a campaign to have the best chance of succeeding, Boris Johnson needs large numbers of the public, and Brexit supporters in particular, to register […]

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Industry News

WEBINAR: Breathing life into insights that will engage your whole organisation

There’s no doubt that agencies deliver invaluable research to insight teams…but how often are their insights user friendly enough to engage the whole organisation? This is where Populus comes in. This webinar focuses on the immersive and exciting methods we use to enhance our deliverables to ensure insights are embedded across organisations more effectively. Watch […]

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Industry News

Decidedly joins Populus

Populus is delighted to announce that insight-led innovation agency Decidedly has joined Populus, Populus Data Solutions and BrandCap to become part of Populus Group. Announcing the acquisition, Michael Simmonds, Populus Group’s Chief Executive, said “Decidedly’s focus on innovation and technology is a perfect fit for Populus Group, adding to the critical knowledge and creative thinking […]

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Industry News

World Mental Health Day

On 10th October every year, the World Health Organisation recognises World Mental Health Day. We caught up with our Wellbeing Champions from across Populus group, for their personal recommendations on ways to look out for your own mental health.   Victoria, Associate Director, BrandCap For me, maintaining mental health is all about getting outside – […]

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