Populus delivers the Critical Knowledge that leads to better organisational decisions

Populus was formed with a simple idea in mind. In order to succeed, organisations, business and brands must first understand what matters most, to the people who matter most to them. We deliver Critical Knowledge: That is, the bespoke research solutions that answer your organisation’s most vital questions. With an extensive range of services, we are able to provide a fully integrated mix of qualitative and quantitative research. Read more about us.

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Research

37% of people think humans will inevitably have to live in space

Populus research has found that more than a third of Britons think humans will inevitably have to live in space due to Earth becoming increasingly uninhabitable. Asgardia – the first space nation – commissioned Populus to conduct a poll of 2,103 UK people to find out what the UK thinks about travelling to and living […]

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Research

Don’t assume voters are paying attention

For six weeks the political parties have hammered home their talking points. By now they might think that voters are familiar with what they have to say. The reality is that for hardly any of this campaign has the general election been the most noticed news story for most people. Populus asks a representative sample […]

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Research

Flourishing in the age of AI

An alternative approach to technology research In a report published by the World Economic Forum, the organisation explains how the fourth Industrial Revolution will impact everyone in the way they live, work and relate to one another. The so-called “master-technology” of this fourth Industrial Revolution is Artificial Intelligence (AI). Yet there is a passive attitude […]

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Industry News

Populus wins Business Impact of the Year – UK award at MRS Awards

Populus is delighted to have won the Business Impact of the Year – UK Award at the Market Research Society (MRS) Awards 2019 for our work with BT. BT commissioned Populus to research the optimum way to position their new products to a SME audience. The answer, launched in 2018, was 4G Assure: the UK’s […]

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Opinion

Will the General Election affect the nation’s waistline?

Brexit overpowers big differences between the main parties on key issues While politicians talk about the NHS, the environment, defence, education and other major challenges facing the UK in the build-up to the General Election, Brexit looms large. It overshadows every issue facing the UK. It’s likely to have the decisive impact on the outcome […]

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Research

Emotional intelligence: a fresh perspective on rail passenger experience

Insight Intelligence Market Research Summit 2016, 9 – 10 May, London Workshop session The poet Maya Angelou once said: ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ One could be forgiven for failing to make any connection between this statement and […]

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