Every week Populus tracks the news stories that catch the public's attention. As the year comes to a close, Populus takes a look back at the most noticed news stories of 2018.
The majority of the UK public (72%) cite Brexit as this week's top most noticed news story - a record high for the topic in 2018. Populus looks back at the rise of public awareness of Brexit in 2018.
When asked what were the most important features, behaviours and commitments for a responsible business to demonstrate, most MPs named features connected with employment conditions and treatment of employees, according to new research by Populus.
Populus's new paper explores the building blocks of high quality global research which delivers actionable findings for research buyers.
One third of the UK population have experienced at least one vulnerability in the last year. How companies deal with customers at such times can make or break the relationship. Populus sheds light on how companies should identify and properly respond to these vulnerable customers.
Populus set out to undertake a full check-up on the UK public’s attitudes towards health. How does the UK public stack up when it comes to minor ailments? Where do they go for information and who is most likely to suffer in silence? And in an era of rapid digital evolution, how can brands and retailers operating in the healthcare space keep up?
Happy New Year! Populus research shows that 3 in 5 online shoppers' deliveries don't go to plan over the festive season.
As we get settled into 2019, Populus reflects on the stories, events and trends that shaped 2018.
Brexit has become the most noticed news story of the year, with much of the country attuned to the action week by week. Last week, in a record high for the year, when 72 per cent said that Brexit was their most noticed story. That doesn’t mean, though, that people are enthused by or even interested in the subject.
New Populus research published today has revealed widespread critical attitudes among the UK public towards Black Friday/ Cyber Monday, with fears of over-spending, online scams and stress putting people off.
Christmas can be an overwhelming time for many. Populus found that respondents in the 18-24 age group were more likely to use healthy coping mechanisms such as reaching out to friends and family.