Populus delivers the Critical Knowledge that leads to better organisational decisions

Populus was formed with a simple idea in mind. In order to succeed, organisations, business and brands must first understand what matters most, to the people who matter most to them. We deliver Critical Knowledge: That is, the bespoke research solutions that answer your organisation’s most vital questions. With an extensive range of services, we are able to provide a fully integrated mix of qualitative and quantitative research. Read more about us.

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Research

The truth about motorists’ attitudes to electric vehicles

This week saw London introduce a new low-pollution zone, known as the Ultra-Low Emission Zone (ULEZ). ULEZ will require older, more polluting vehicles to pay £12.50 in order to enter the capital. The scheme, announced by Sadiq Khan, the mayor of London, is intended to reduce the number of residents living in areas with illegal […]

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Opinion

The public’s attention to Brexit is unprecedented

For once, minds across the country are focused on politics. Though the populace may be deeply divided about its resolution, polling shows that the Brexit question has united and sustained the public’s interest to an extent that is without modern precedent. Populus polls 2,000 British adults each week to find out which news story, political […]

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Research

The year ahead according to MPs

  The latest Populus MP Panel uncovers a representative sample of MPs about their predictions for the year ahead. From a sample of 129 MPs, all but three went out on a limb and said that one or more of the following will happen by 31 December 2019. On Brexit The how and when of […]

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Opinion

Did the public even notice the Independent Group?

February saw the genesis of an aspiring new force in British politics. But have the public noticed? Populus polls 2,000 British adults each week to find out which news story, political or otherwise, the public have paid most attention to during the course of that week. In one of the boldest attempts to shake up […]

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Industry News

Populus celebrates International Women’s Day

International Women’s Day (IWD) is a celebration of inspirational women all around us; past, present and future. The theme of IWD this year is #BalanceforBetter. Populus is passionate about providing talented people with rewarding careers and in 2017 were awarded with Silver Investors in People accreditation. We caught up with a few inspirational women from […]

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