Populus delivers the Critical Knowledge that leads to better organisational decisions

Populus was formed with a simple idea in mind. In order to succeed, organisations, business and brands must first understand what matters most, to the people who matter most to them. We deliver Critical Knowledge: That is, the bespoke research solutions that answer your organisation’s most vital questions. With an extensive range of services, we are able to provide a fully integrated mix of qualitative and quantitative research. Read more about us.

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Research

Passengers want fares reform to be prioritised in rail review

A year on from the biggest ever rail fares consultation, and many passengers are still grappling with an out-of-date fares system that doesn’t meet their needs. Consumers argue that the government should prioritise fare reform and enable this as soon as possible. According to an independent survey by Populus, commissioned by the Rail Delivery Group, […]

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Research

Dominant Brexit bites back at the European Elections

May’s European Elections saw millions of Britons express their apparent disapproval of the main parties’ handling of Brexit by voting for parties – such as the Brexit Party, Liberal Democrats and Green Party – with seemingly clearer positions on Brexit on way or the other. The results were particularly poor for the Conservatives, who did not […]

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Research

Just how happy are Londoners with their standard of living?

Which? has created a series of 12 Consumer Insight reports comparing trends in optimism, trust and worry felt by people in the UK across the last year. Between January and December 2018 Populus, on behalf of Which? , interviewed 1,502 adults in London in order to get a clear understanding of how people feel in […]

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Opinion

The stories noticed in a bumper month of news

Royal baby overshadows Brexit Even in today’s climate, May was a blockbuster month for political news, with two sets of consequential election results, cross-party Brexit talks, and the prime minister’s resignation. But did the public follow these developments, and if so, which ones? Populus polls 2,000 British adults each week to find out, asking them […]

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Industry News

Populus Group ranks 80 in the 5th annual Sunday Times WorldFirst SME Export Track 100

Populus Group, which includes BrandCap, Populus and Populus Data Solutions, has ranked 80th in the annual Sunday Times WorldFirst SME Export Track 100, published on 26 May 2019 content sentence. The Sunday Times SME Export Track 100 ranks Britain’s 100 small and medium-sized (SME) companies with the fastest-growing international sales over the latest two years. Take […]

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Research

The rise of veganism

Veganism goes mainstream This week Pret A Manger announced plans to buy food chain Eat with the aim to convert as many of the 90 Eat stores as possible to the Veggie Pret brand services persuasive. Veggie Pret, an off-shoot of the main brand offering exclusively vegetarian and vegan products, initially opened as a month-long […]

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