Populus delivers the Critical Knowledge that leads to better organisational decisions

Populus was formed with a simple idea in mind. In order to succeed, organisations, business and brands must first understand what matters most, to the people who matter most to them. We deliver Critical Knowledge: That is, the bespoke research solutions that answer your organisation’s most vital questions. With an extensive range of services, we are able to provide a fully integrated mix of qualitative and quantitative research. Read more about us.

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Opinion

Black Lives Matter only the second story to overshadow coronavirus

When Eric Garner was killed after a New York police officer placed him in a chokehold in July 2014, the story received little attention from Britons, according to archive polling by Populus. Six years later, the death of George Floyd in similar circumstances and the ensuing Black Lives Matter protests became the most noticed news […]

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Opinion

Health is wealth?

We are accustomed to the phrase “health is wealth”, and the coronavirus pandemic has shone a light on just how important our health is. However, the outbreak is also showing the inverse of this phrase, “wealth is health”, to be more critical than ever. Many, including the Cabinet Secretary Michael Gove, argue that the ‘virus […]

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Opinion

The Dominic Cummings episode has gripped the public in a way we’ve never seen before

There has been much speculation about whether Dominic Cummings’ lockdown travels represent a turning point for the government or whether this is just another ‘Westminster bubble’ affair. Our latest polling shows that, for a political story of its kind, the cut-through among the public has been unprecedented. Populus asks the country each week to name […]

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Research

The new normal in lockdown

The outbreak of the Covid-19 pandemic has turned everyone’s lives upside down. Our households have transformed into our offices, homes and gyms all rolled into one. Weekly catch ups in the boardroom have become Zoom chats with partners, pets and children wandering around in the background. Daily gym workouts have been taken over by PE […]

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Opinion

Pandemic news continues to dominate

Coronavirus continues to dominate the news like nothing else. The share of attention it has received in every one of the past eight weeks would have been enough to beat previous records, according to new polling by Populus. This unprecedented level of attention appears to be tailing off slightly, but partly this is just a […]

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