Populus delivers the Critical Knowledge that leads to better organisational decisions

Populus was formed with a simple idea in mind. In order to succeed, organisations, business and brands must first understand what matters most, to the people who matter most to them. We deliver Critical Knowledge: That is, the bespoke research solutions that answer your organisation’s most vital questions. With an extensive range of services, we are able to provide a fully integrated mix of qualitative and quantitative research. Read more about us.

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Research

Bailouts are back, but this time the term has broader resonance for MPs

More than a decade after the 2008 financial crash and the state rescue of banks that followed, corporate bailouts are back. Across the globe, governments are throwing huge sums of money at companies and industries to keep them afloat throughout the coronavirus pandemic. The question for policymakers this time, however, is whether taxpayers’ money should […]

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Research

Do people trust artificial intelligence to help us move out of lockdown?

In the last decade, there has been a monumental shift in technology. From the rise in social media, smart phones and virtual assistants, all forms of technology have radically changed our day-to-day lives. Today, as the country looks to progress into the next stage of lockdown easing, the government are looking at different forms of […]

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Opinion

Purpose-driven businesses will come out of the COVID-19 crisis stronger

Businesses are facing acute financial pressures and over the coming months will have to make difficult decisions about how to recover from the economic impact of COVID-19. There will be differing views about the priorities that should guide those decisions, but Populus research shows that businesses with purpose-led strategies that align environmental, social and governance […]

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Research

Populus Parliamentary Concern Tracker: June and July 2020

In June and July 2020 Populus surveyed 92 MPs in the latest wave of Populus’s parliamentary research. The research – conducted while the UK continued to tackle the coronavirus pandemic and MPs adapted to the impact of restrictions on their own work as well as on their constituents – found that: MPs across the House […]

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Opinion

Black Lives Matter only the second story to overshadow coronavirus

When Eric Garner was killed after a New York police officer placed him in a chokehold in July 2014, the story received little attention from Britons, according to archive polling by Populus. Six years later, the death of George Floyd in similar circumstances and the ensuing Black Lives Matter protests became the most noticed news […]

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