Gary Muncaster
Director

Gary joined Populus after spending 11 years at ICM Research. He is an expert in Customer Experience Measurement having conducted major programmes on behalf of a number of blue chip organisations.

He also has extensive experience in helping clients develop new products and services. New ideas are the lifeblood of any organisation but without a robust innovation process, time and money can be wasted backing the wrong ideas. Gary has supported numerous clients through this process helping them sort the wheat from the chaff.

Gary has more than 20 years research experience and is an associate member of the Market Research Society. He graduated from University of London with a 2:1 BSc (Hons) and then went on to complete a PhD at Middlesex University.