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The views of elite stakeholders including MPs, journalists, advocacy groups and public sector policy makers impact on your business and your industry. However, accessing the view of key stakeholders can be difficult and expensive. Populus has developed a cost-effective and industry specific approach for benchmarking your corporate reputation and stakeholder engagement. We interview 100 key stakeholders who matter to your industry and your business - approximately 25 in each of the following audiences:

• Politicians (MPs and Lords from relevant select committees and all party groups) 
• Journalists who focus on your industry 
• Advocacy groups which influence public and political opinion 
• Public sector policy makers and regulators who affect your company’s ability to operate effectively

Our approach is targeted, cost-effective and flexible:

• Because each study is industry specific, we target only elite stakeholders who impact directly on your industry. We encourage subscribers to review our lists of key stakeholders and suggest refinements to make the study even more relevant to your organisation.
• Because the studies are syndicated, costs are shared across multiple subscribers. Typically, our approach to elite stakeholder research is three to five times less expensive than similar bespoke programmes. Syndication also tends to deliver better response rates than bespoke research as key stakeholders tend to be better disposed to participating in surveys on behalf of many key players, instead of just one.
• Because we ring-fence a section of the questionnaire for subscribers to ask exclusive bespoke questions, our approach provides subscribers with a flexible platform for benchmarking their performance against key competitors (on a shared basis) and investigating specific issues that are important to their organisations (on a bespoke basis).