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Populus’s Specialist Panel service has been designed for those clients who wish to track top-line attitudes among very specific groups of stakeholders over time.

Populus will build a bespoke panel of professional groups, or of particular groups within the general public defined by age, interests, or other characteristics. This tailor-made panel will then be surveyed periodically on a range of issues directly related to their expertise, in a way that is designed to meet a client’s specific research requirements.

Specialist panels can be excellent ways to alert companies and organisations of changes in views of really key audiences or can simply be used to generate news stories.