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Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

 

Populus Perspective   |   May 18

April's most noticed business news stories

The Facebook / Cambridge Analytica scandal has continued to dominate public recall of business news. Using data about the electorate to inform political campaigns is nothing new. What makes this story noteworthy is the questions it raises about privacy and the use of personal data to target voters and influence election campaigns.

Populus Perspective   |   May 18

Exploring the political stories that the public really notice

It has been an eventful few weeks for both sides of the House. From Antisemitism allegations within the Labour party to the Windrush scandal leading to Amber Rudd's resignation. But who has been paying attention?

Populus Perspective   |   May 18

April on social media

Every week Populus tracks the news stories that catch the public's attention. The Windrush scandal and the Facebook/Cambridge Analytica scandal are among the most noticed stories on social media this month.

Populus Perspective   |   Apr 18

What Impact does Populus's MP Panel have on MPs' Research into Topics?

Do MPs engage with the topics we ask them about in our monthly panel survey? We asked MPs whether they went on to research topics that came up in our survey.

Populus Perspective   |   Apr 18

The Political Stories that the Public Really Notice

Will Clothier examines whether the stories generating column inches in the Westminster bubble are also capturing the attention of the public.

Populus Perspective   |   Apr 18

March on social media

Every week Populus tracks the news stories that catch the public's attention. The Russian spy poisoning, Facebook and Cambridge Analytica, and the death of Stephen Hawking are among the most noticed stories on social media this month.

Populus Perspective   |   Mar 18

Exploring Easter shopping behaviour

22% of Easter shoppers plan on having a meal at home with their family or household on Easter Sunday, according to IGD ShopperVista research carried out by Populus.

Populus Perspective   |   Mar 18

Most noticed business news stories in March

As an all-powerful, monopolised online giant suffered a catastrophic data scandal, two staples of the UK high-street quietly began to close their doors for the last time in March. Now more than ever, retailers need to slim down, understand their customer, and make sure they have the right tools to target them.

Populus Perspective   |   Mar 18

Populus nominated for Best Presentation by MRS Annual Conference Awards judges

Populus is delighted to have been nominated by the MRS Annual Conference Awards judges for Best Presentation for our contribution to Impact 2018.

Populus Perspective   |   Mar 18

Finance providers on the hook for ‘problem’ debt

Consumer debt has risen sharply over recent years and is now approaching levels last seen just before the 2008 financial crisis. Populus asked MPs who they thought was primarily responsible for rising debt and who was doing least to combat the problem.

Populus Perspective   |   Mar 18

Most noticed business news stories in February

The most noticed business news stories are almost always negative and reputation sapping. However, on rare occasions companies make the headlines for the right reasons. The Royal Bank of Scotland (RBS) was one of the most noticed news stories in February because it has returned to profit for the first time in ten years.

Populus Perspective   |   Feb 18

February on Social Media

Every week Populus tracks the news stories that catch the public's attention. The weather, KFC’s chicken crisis and charities were among the most noticed stories on social media this month.

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