About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

 

Populus Perspective   |   Nov 17

Gambling legislation needs a clear direction

Last week saw the government announce a 12 week commission looking into the gambling market. When it comes to responsible gambling, is no intervention better than bad intervention?

Populus Perspective   |   Oct 17

It's make or break for brands facing disruption

Populus's Director of Brand Research Hamish Asser takes a closer look at disruptors, and the brands that outlived them. What can the disruptors of history tell us? And what can we learn from the brands that survived to tell the tale?

Populus Perspective   |   Oct 17

The changing face of market research

How can brands cut through when the white noise of advertising is louder than ever before? Populus sheds light on pre-testing, which allows brands to optimise their creative, in order to launch ads with the best business potential.

Populus Perspective   |   Sep 17

August on Social Media

Every day Populus tracks the biggest British hashtags, trends and topics online. Read this month's insight into what the country is talking about, watching, and searching for.

Populus Perspective   |   Aug 17

The “unacceptable face of capitalism” leads Theresa May down the interventionist path

Populus's Owen Thomas explores the main corporate reputation challenges facing UK companies as a result of recent announcements of the government’s plan to “tackle the unacceptable face of capitalism”. How could these policies impact business reputations?

Populus Perspective   |   Jul 17

Can Sports Direct really turn around its reputation and become the "Selfridges of sports"?

Sports Direct's new CFO, an aim of 5-15% growth in the next financial year and subsequent jump in shares sparked optimism. However, Populus's research shows that the company has a long way to go to meet its aim of becoming the "Selfridges of sports".

Populus Perspective   |   Jul 17

Populus & Gorilla In The Room launch new Virtual Reality panel

Populus's VR panel, powered by Gorilla In The Room and Google Cardboard technology, has launched and has been used in an in-store environment.

Populus Perspective   |   Jul 17

Uber's reputation stalls: Why Uber needs to turn perceptions around

It has been a turbulent year for Uber. Populus’s research suggests that much more needs to be done in order to turn around its reputational freefall.

Populus Perspective   |   Jul 17

June on Social Media

June saw public focus shift to the results of the snap general election, London attacks and tragedy at Grenfell Tower.

Populus Perspective   |   Jun 17

What are consumer attitudes towards bank fraud?

New Populus research uncovers consumer attitudes to financial fraud and the implications for banks. How can consumers protect themselves from bank fraud? And what can banks do to engage consumers about the threat?

Populus Perspective   |   Jun 17

Most Noticed Business News Stories in June

The public’s recall of business news stories has been particularly low this month as people have been focusing on the London Bridge terror attack, the Grenfell Tower tragedy and uncertainty following the General Election.

Populus Perspective   |   Jun 17

Reputation in Sport

Following the independent report into British Cycling's working culture and its subsequent media coverage this week, Populus takes a closer look at the role of reputation in sport.

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