As consumer lifestyles continue to rapidly evolve, how should insurers communicate with consumers in a way that resonates? What can insurance learn from other sectors? And where do the biggest opportunities lie?
Every week Populus tracks the news stories that catch the public's attention. As the year comes to a close, Populus takes a look back at the most noticed news stories of 2017.
The UK’s best performing research agencies have been unveiled this week in the Research Live Industry Report. We are delighted that Populus Group has been ranked 6th fastest growing business in the MRS League Tables.
Last week saw the government announce a 12 week commission looking into the gambling market. When it comes to responsible gambling, is no intervention better than bad intervention?
How can brands cut through when the white noise of advertising is louder than ever before? Populus sheds light on pre-testing, which allows brands to optimise their creative, in order to launch ads with the best business potential.
Every day Populus tracks the biggest British hashtags, trends and topics online. Read this month's insight into what the country is talking about, watching, and searching for.
Populus's Owen Thomas explores the main corporate reputation challenges facing UK companies as a result of recent announcements of the government’s plan to “tackle the unacceptable face of capitalism”. How could these policies impact business reputations?
Sports Direct's new CFO, an aim of 5-15% growth in the next financial year and subsequent jump in shares sparked optimism. However, Populus's research shows that the company has a long way to go to meet its aim of becoming the "Selfridges of sports".
Populus's VR panel, powered by Gorilla In The Room and Google Cardboard technology, has launched and has been used in an in-store environment.
It has been a turbulent year for Uber. Populus’s research suggests that much more needs to be done in order to turn around its reputational freefall.
June saw public focus shift to the results of the snap general election, London attacks and tragedy at Grenfell Tower.
New Populus research uncovers consumer attitudes to financial fraud and the implications for banks. How can consumers protect themselves from bank fraud? And what can banks do to engage consumers about the threat?