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Populus Perspective

Populus Perspective   |   Jan 17
Podium 2

Most noticed business news stories in December

Southern Rail caught the public's attention in December as hundreds of thousands of rail customers struggled to get to work as a result of a two-day rail strike.

Populus Perspective   |   Dec 16

What news stories have grabbed the attention of different kinds of people?

Why do some news stories stick in the public’s minds more than others? Do people that notice particular news stories have anything in common?

Populus Perspective   |   Dec 16

Most noticed business news stories in November

In November, recall of businesses in the news was largely drowned out by Donald Trump’s victory and the aftermath of his election. Nonetheless two companies featured highly in every week of this month’s top ten most noticed business stories: M&S and Tesco.

Populus Perspective   |   Nov 16

The most noticed business news stories in October

In October, Marmite-gate hit the business headlines and Nissan agreed to keep its Sunderland plant open.

Populus Perspective   |   Oct 16

The most noticed business news stories in September

In September, long running business stories including the sad demise of BHS and the continuing problems at Sports Direct are again recalled by Britons. However, the biggest business story of the month belongs to Apple.

Populus Perspective   |   Oct 16

The real impact of online product reviews on consumer behaviour

Are consumers influenced by online reviews? Do reviews have the power to make or break product sales? Our latest consumer study reveals what retailers can be doing to harness the power of customer feedback.

Populus Perspective   |   Sep 16

Promotions and new starters at Populus

We are delighted to announce a number of promotions across our research teams.

Populus Perspective   |   Sep 16

Populus Data Solutions’ passion for innovation wins them the MRS Operations Award 2016 for Best Data Solution

Populus is delighted to announce that our fantastic fieldwork and data collection partner Populus Data Solutions has picked up the MRS Operations Award for Best Data Solution for the second year running.

Populus Perspective   |   Sep 16

Why Brexit is a watershed for business

Featured in this month's PR Week, Populus Managing Director Rick Nye argues that the level of public anger at big businesses failing to put their house in order helped to drive Brexit.

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