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Populus Perspective

Populus Perspective   |   Dec 16
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Most noticed business news stories in November

In November, recall of businesses in the news was largely drowned out by Donald Trump’s victory and the aftermath of his election. Nonetheless two companies featured highly in every week of this month’s top ten most noticed business stories: M&S and Tesco.

Populus Perspective   |   Nov 16
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The most noticed business news stories in October

In October, Marmite-gate hit the business headlines and Nissan agreed to keep its Sunderland plant open.

Populus Perspective   |   Oct 16
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The most noticed business news stories in September

In September, long running business stories including the sad demise of BHS and the continuing problems at Sports Direct are again recalled by Britons. However, the biggest business story of the month belongs to Apple.

Populus Perspective   |   Oct 16
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The real impact of online product reviews on consumer behaviour

Are consumers influenced by online reviews? Do reviews have the power to make or break product sales? Our latest consumer study reveals what retailers can be doing to harness the power of customer feedback.

Populus Perspective   |   Sep 16
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Promotions and new starters at Populus

We are delighted to announce a number of promotions across our research teams.

Populus Perspective   |   Sep 16
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Populus Data Solutions’ passion for innovation wins them the MRS Operations Award 2016 for Best Data Solution

Populus is delighted to announce that our fantastic fieldwork and data collection partner Populus Data Solutions has picked up the MRS Operations Award for Best Data Solution for the second year running.

Populus Perspective   |   Sep 16
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Why Brexit is a watershed for business

Featured in this month's PR Week, Populus Managing Director Rick Nye argues that the level of public anger at big businesses failing to put their house in order helped to drive Brexit.

Populus Perspective   |   Sep 16
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The most noticed business news stories in August

With many enjoying their summer holiday and tuning into the Rio Olympics, only a quarter of the population is able to recall any individual business in the news this month. However, for those that can recall any business news the saga of BHS’s collapse is top of mind.

Populus Perspective   |   Aug 16
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Business Top Ten Most Noticed - July 2016

Populus's reputation expert David Racadio discusses why Brexit isn't an excuse for poor business performance just yet, and what Sports Direct owner Mike Ashley needs to do if he's ever going to recover from his recent "reputational mauling". 


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