About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

 

Populus Perspective   |   Mar 17

Most noticed business news stories in February

The fallout from Brexit and the US presidential election has dominated the news cycle for the last eight months and has depressed recall of business stories.

Populus Perspective   |   Mar 17

February on social media

Awards season, transatlantic politics and unlikely sporting stars featured heavily on social media in February.

Populus Perspective   |   Feb 17

What does a ‘good Brexit’ look like to the British public?

Ever since 52% of voters voted to leave the EU last June, politics in the UK seems to have been dominated by one question: what will a ‘good’ Brexit actually mean?

Populus Perspective   |   Feb 17

2017: a year of pessimism?

According to new polling, Britons are not optimistic about their own standard of living and personal finances, and it is common for us to worry about what 2017 will bring the country and the world.

Populus Perspective   |   Feb 17

January on social media

The Premier League title race, late public figures including George Michael and Graham Taylor, and of course, Brexit and Trump all caused a stir on social media in January.

Populus Perspective   |   Jan 17

New year, new faces

As always, Populus is delighted to announce that we have made several talented additions to our fast-growing business.

Populus Perspective   |   Jan 17

Most noticed business news stories in December

Southern Rail caught the public's attention in December as hundreds of thousands of rail customers struggled to get to work as a result of a two-day rail strike.

Populus Perspective   |   Dec 16

What news stories have grabbed the attention of different kinds of people?

Why do some news stories stick in the public’s minds more than others? Do people that notice particular news stories have anything in common?

Populus Perspective   |   Dec 16

Most noticed business news stories in November

In November, recall of businesses in the news was largely drowned out by Donald Trump’s victory and the aftermath of his election. Nonetheless two companies featured highly in every week of this month’s top ten most noticed business stories: M&S and Tesco.

Populus Perspective   |   Nov 16

The most noticed business news stories in October

In October, Marmite-gate hit the business headlines and Nissan agreed to keep its Sunderland plant open.

Populus Perspective   |   Oct 16

The most noticed business news stories in September

In September, long running business stories including the sad demise of BHS and the continuing problems at Sports Direct are again recalled by Britons. However, the biggest business story of the month belongs to Apple.

Populus Perspective   |   Oct 16

The real impact of online product reviews on consumer behaviour

Are consumers influenced by online reviews? Do reviews have the power to make or break product sales? Our latest consumer study reveals what retailers can be doing to harness the power of customer feedback.

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