Populus's VR panel, powered by Gorilla In The Room and Google Cardboard technology, has launched and has been used in an in-store environment. According to Populus research, the VR experience increases enjoyment and survey engagement.
It has been a turbulent year for Uber. Populus’s research suggests that much more needs to be done in order to turn around its reputational freefall.
June saw public focus shift to the results of the snap general election, London attacks and tragedy at Grenfell Tower.
New Populus research uncovers consumer attitudes to financial fraud and the implications for banks. How can consumers protect themselves from bank fraud? And what can banks do to engage consumers about the threat?
The public’s recall of business news stories has been particularly low this month as people have been focusing on the London Bridge terror attack, the Grenfell Tower tragedy and uncertainty following the General Election.
Following the independent report into British Cycling's working culture and its subsequent media coverage this week, Populus takes a closer look at the role of reputation in sport.
Every day Populus tracks the biggest British hashtags or trends on Twitter, the most watched video on YouTube, and the most searched for term on Google as well as major trends elsewhere. Read this month's insight into what the country is talking about, watching, and searching for.
What are the differences between old and young in 2014 and 2017, and how has the polarisation of views has become so much starker over the past three years?
The UK is preparing to go to the polls at the snap General Election. How does the UK public view party leaders? New Populus research reveals who is seen as 'up to the job' and who is 'out of their depth'.
The General Election is at the stage where the parties announce policies and make manifesto commitments. What are the most recalled policy announcements so far?
Read Populus analysis of the 2017 General Election campaign events so far. How can public recall of campaign events serve to reinforce or challenge views?
Latest trends, polling predictions and Jeremy Corbyn's beard; it can only be our weekly round-up of General Election coverage.