Our Head of Analytics James Kanagasooriam looked at the general election result in England and Wales, and created, using multi-variate regression a model which maps where Conservative support is strongest (blue) and weakest (red) throughout England and Wales.
Following the independent report into British Cycling's working culture and its subsequent media coverage this week, Populus takes a closer look at the role of reputation in sport.
Populus research finds that consumers with mental health conditions and their carers are resorting to risky workarounds to manage the financial implications of living with mental illness.
Claudia Chwalisz makes the case that adding informed citizen voices to the heart of public decision-making leads to more effective policies in her new book, The People's Verdict.
Read analysis by Matthew Elliott and Claudia Chwalisz of the first round of voting in the French legislative elections, where turnout reached a record low.
Current affairs stories are not just overtaking business news stories, they are actually pushing business news out of peoples’ minds. So, what does the falling ‘mindshare’ of business news, mean for corporate reputation?
What are the differences between old and young in 2014 and 2017, and how has the polarisation of views has become so much starker over the past three years?
Populus's latest research explores public views on the two main parties' attributes. Who is seen as willing to take tough decisions for the long-term and who is viewed as standing for fairness? And how does this compare with the last general election?
McDonald's and Walkers are the latest brands to have faced a crisis in recent weeks. Laurence Stellings explores what makes a good crisis response and what brands can do to protect themselves.
In the week Liverpool took an important step towards further competitive honours by securing Champions League football next season, the Club also launched a new supporter engagement model based on Populus research.
Our ongoing campaign tracker, which reveals the policies, speeches, slogans and campaign events that the public have noticed, shows gradually growing engagement with the General Election.
Populus delves into the attitudes behind the Labour party manifesto announced on Wednesday, drawing upon recent research to analyse Labour and its relationship with big business.