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Reputation & Strategy

Reputation & Strategy   |   Dec 16

“On warning”: why businesses must improve their reputations

What does the public think about business? What are the risks if businesses do not improve their reputations? These are the questions we answer in our latest report on corporate reputation.

Reputation & Strategy   |   Dec 16

Is GB Energy’s closure a bad omen for the energy sector?

The closure of GB Energy has been swiftly handled by industry regulator Ofgem, but is the incident an early indication of a looming reputation crisis for the energy sector?

Reputation & Strategy   |   Nov 16

How did the polls get it so wrong - again?

Featured in The Times Red Box, Populus's Head of Analytics James Kanagasooriam discusses why so few state polls managed to put Donald Trump ahead of Hillary Clinton in the US presidential campaign.

Reputation & Strategy   |   Nov 16

Tesco Bank's response to security breach leaves much to be desired

Populus reputation expert Laurence Stellings discusses why Tesco Bank needs to up its comms game if it is to protect its reputation.

Reputation & Strategy   |   Oct 16

Why online reviews should be a key focus for business

Online reviews play a big part in shaping public opinion of businesses and brands. Here we discuss how businesses can use reviews to improve their reputation, as well as their products and services.

Reputation & Strategy   |   Oct 16

Samsung: Learning the Lessons for Crisis Communication

Samsung has joined an unwelcome club of companies that have suffered from high-profile and prolonged product recalls. Did they go the right way about handling the crisis?

Reputation & Strategy   |   Sep 16

Poll suggests growing levels of trust in government - but it needs to deliver

Despite the uncertainty generated by the historic vote to leave the European Union on 23 June this year, new Populus opinion polling for the Institute for Government reveals that people are relatively hopeful about government.

Reputation & Strategy   |   Sep 16

The rotten truth about household food waste

According to a new report published by Sainsbury's, every year British households throw away an astonishing 7 million tonnes of food, 4.2 million tonnes of which could be saved. Our research reveals the factors leading to this wasteful behaviour.

Reputation & Strategy   |   Sep 16

Young peoples’ views on the challenges of getting into work in 21st-century Britain

Based on insights from Populus research, the report An Age of Uncertainty published by the Chartered Institute of Management and EY Foundation reveals young peoples' views on work experience and careers.

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