‘Behavioural Economics’ is a term frequently used, and all the more frequently misunderstood. Here, Populus sheds light on what ‘behavioural economics’ really is, what it looks like in practice, and how brands can use it to better understand their customers.
The retail water market opened to businesses in April 2017. However, Populus research finds that while awareness is growing, over half of SMEs remain unaware they can switch their water retailer.
Populus's Director of Brand Research Hamish Asser takes a closer look at disruptors, and the brands that outlived them. What can the disruptors of history tell us? And what can we learn from the brands that survived to tell the tale?
Populus research shows 85% of the UK public think individuals should do more to reduce water wastage at home. How can the water industry engage consumers? And what are the challenges?
Populus research published on behalf of Smart Energy GB shows that people who own smart meters become more energy efficient.
New qualitative research by Populus in HSBC's new report 'Trust in Technology', explores how we really feel about technological advancements, particularly in financial services, and offers insights for policy makers and brands on how to make the most of it.
A Populus perspective on how publishers can address the ultimate challenge; getting their product into the hands of potential readers.
Now that the rugby autumn internationals are well underway, we thought we’d do a quick investigation into the types of people that will be tuning into the games over the next few weeks.
The latest Smart Energy Outlook survey for Smart Energy GB, the campaign for the UK smart meter rollout, reveals 79% of people would recommend a smart meter to others.