About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

 

Business & Consumer Insight   |   Jan 17

What next for publishers?

A Populus perspective on how publishers can address the ultimate challenge; getting their product into the hands of potential readers.

Business & Consumer Insight   |   Nov 16

Challenging the rugby fan stereotype

Now that the rugby autumn internationals are well underway, we thought we’d do a quick investigation into the types of people that will be tuning into the games over the next few weeks.

Business & Consumer Insight   |   Aug 16

Smart meters: the verdict

The latest Smart Energy Outlook survey for Smart Energy GB, the campaign for the UK smart meter rollout, reveals 79% of people would recommend a smart meter to others.

Business & Consumer Insight   |   Jul 16

Qualitative insights breathe new life into print industry

Traditional print journalism may be facing many existential challenges, but our research has revealed a number of simple steps that publications can take to safeguard their future.

Business & Consumer Insight   |   Jul 16

Transport Focus

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Business & Consumer Insight   |   May 16

Price, service and switching: the truth about energy customer behaviour

In our latest research report ‘The sluggish, the savvy and the downright promiscuous – the truth about energy customer behaviour’, we explore how factors like service, price and incentives affect energy supplier loyalty and to what extent.

Business & Consumer Insight   |   Feb 16

Johnston Press

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Business & Consumer Insight   |   Jan 16

Connect with delayed passengers in real time using social media and app-based research

In partnership with Transport Focus, we explore how social media can complement traditional research approaches when capturing passengers' emotional reactions to train delays.

Business & Consumer Insight   |   Dec 15

Thames Water

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