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Business & Consumer Insight   |   May 18

England Cricket Board


Business & Consumer Insight   |   Mar 18

Exploring public perceptions of the gambling industry

It’s been a challenging year for the gambling sector. Populus research on behalf of the Gambling Commission finds that just a third of the population view the industry as fair, with an overall decline in gambling participation since 2016.

Business & Consumer Insight   |   Feb 18

United Utilities


Business & Consumer Insight   |   Jan 18

The AA/ BT's Fleet Solutions


Business & Consumer Insight   |   Jan 18

Behavioural economics and brands

‘Behavioural Economics’ is a term frequently used, and all the more frequently misunderstood. Here, Populus sheds light on what ‘behavioural economics’ really is, what it looks like in practice, and how brands can use it to better understand their customers.

Business & Consumer Insight   |   Nov 17

Over half of SMEs unaware they can switch their water retailer according to Populus research

The retail water market opened to businesses in April 2017. However, Populus research finds that while awareness is growing, over half of SMEs remain unaware they can switch their water retailer.

Business & Consumer Insight   |   Oct 17

It's make or break for brands facing disruption

Populus's Director of Brand Research Hamish Asser takes a closer look at disruptors, and the brands that outlived them. What can the disruptors of history tell us? And what can we learn from the brands that survived to tell the tale?

Business & Consumer Insight   |   Oct 17

BBC Sport


Business & Consumer Insight   |   Sep 17



Business & Consumer Insight   |   Aug 17

What are the challenges facing water companies in ensuring a resilient future supply?

Populus research shows 85% of the UK public think individuals should do more to reduce water wastage at home. How can the water industry engage consumers? And what are the challenges?

Business & Consumer Insight   |   Aug 17

The Smart Meter Effect: How smart meters are changing UK homes for the better

Populus research published on behalf of Smart Energy GB shows that people who own smart meters become more energy efficient.

Business & Consumer Insight   |   Jul 17

Testing O2 Stores with VR


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