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Business & Consumer Insight   |   Jan 18

Behavioural economics and brands

‘Behavioural Economics’ is a term frequently used, and all the more frequently misunderstood. Here, Populus sheds light on what ‘behavioural economics’ really is, what it looks like in practice, and how brands can use it to better understand their customers.

Business & Consumer Insight   |   Nov 17

Over half of SMEs unaware they can switch their water retailer according to Populus research

The retail water market opened to businesses in April 2017. However, Populus research finds that while awareness is growing, over half of SMEs remain unaware they can switch their water retailer.

Business & Consumer Insight   |   Oct 17

It's make or break for brands facing disruption

Populus's Director of Brand Research Hamish Asser takes a closer look at disruptors, and the brands that outlived them. What can the disruptors of history tell us? And what can we learn from the brands that survived to tell the tale?

Business & Consumer Insight   |   Oct 17

BBC Sport


Business & Consumer Insight   |   Sep 17



Business & Consumer Insight   |   Aug 17

What are the challenges facing water companies in ensuring a resilient future supply?

Populus research shows 85% of the UK public think individuals should do more to reduce water wastage at home. How can the water industry engage consumers? And what are the challenges?

Business & Consumer Insight   |   Aug 17

The Smart Meter Effect: How smart meters are changing UK homes for the better

Populus research published on behalf of Smart Energy GB shows that people who own smart meters become more energy efficient.

Business & Consumer Insight   |   Jul 17

Testing O2 Stores with VR


Business & Consumer Insight   |   May 17

How much do we trust technology?

New qualitative research by Populus in HSBC's new report 'Trust in Technology', explores how we really feel about technological advancements, particularly in financial services, and offers insights for policy makers and brands on how to make the most of it.

Business & Consumer Insight   |   Jan 17

What next for publishers?

A Populus perspective on how publishers can address the ultimate challenge; getting their product into the hands of potential readers.

Business & Consumer Insight   |   Nov 16

Challenging the rugby fan stereotype

Now that the rugby autumn internationals are well underway, we thought we’d do a quick investigation into the types of people that will be tuning into the games over the next few weeks.

Business & Consumer Insight   |   Aug 16

Smart meters: the verdict

The latest Smart Energy Outlook survey for Smart Energy GB, the campaign for the UK smart meter rollout, reveals 79% of people would recommend a smart meter to others.

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