Tracking studies

Populus delivers robust, cost-effective research data for tracking studies.

Using Random Online Sampling (ROS), our online studies are able to access up to 5 million unique users every month, taking market research back to one of its core principles: generating representative data through the random selection of respondents.

ROS prevents problems including the over-sampling of hard-to-reach groups and the distortion of results by professional respondents. Populus uses a variety of other techniques, including digital fingerprinting and logic traps to ensure our data is accurate and robust.

Key features

Random online sampling
By sampling in a genuinely random way among such a large population, Populus’s online research delivers reliable, robust data.

Respondents are not over-sampled
Access to millions of unique users every month means that we don’t rely on over researched professional panellists. This is particularly true for minority groups which tend to be over-sampled.

Cost-effective
Our research is competitively priced, with no hidden charges or complicated cost structures.

While traditional online access panels continue to haemorrhage members, Populus provides clients with high-quality, robust data upon which to benchmark and track marketing metrics.