Stakeholder audits

Corporate reputation requires constant attention, and research is a key part of any successful reputation management programme. Populus Stakeholder Audits are a proven process for monitoring corporate reputation among the stakeholders who matter.

The Populus name, reinforced by our position as pollsters to The Times, encourages even the most senior individuals to participate. Also, because our experience is not just in the field of research, but spans government, politics and the media as well, we know how to talk to key stakeholders in these worlds.

Stakeholder Audits will often include the following groups – though additional audiences can be incorporated as required.

• Political decision-makers

• City opinion-formers
• Thought-leading journalists
• Regulators
• Employees
• Suppliers
• Sector specialists

• Key clients

• The increasingly influential NGO sector
• Customers

Populus’s approach is:

Rigorous

We apply the latest statistical techniques from customer and political research to the world of stakeholder research, so that we can precisely identify the factors that drive reputation among key audiences.

Flexible

No two organisations are the same: each has its own issues and challenges, each its own unique set of reputation drivers. Because we recognise this we ask bespoke questions of bespoke audiences.

Independent

We’ll tell you what’s working and what’s not, make practical recommendations to deal with issues that affect reputation and, if required, are always happy to work alongside an organisation’s existing agencies on implementation.

Objective

We will tell you what you need to know without fear or favour. Our clients – among the most demanding in their fields – expect this; it’s why they retain us.

Intelligent

Informed insight starts with an intelligent conversation. Our interviews are conducted by trained professionals skilled at eliciting opinions, context and nuance from the most senior stakeholders in the country.