Populus Opinion Former Omnibus

Opinion Former Omnibus members are senior opinion formers, drawn from a variety of fields and are surveyed monthly on a range of commercial, topical and reputation-related issues. Our opinion formers are grouped into the following categories:

City and business

Including chairmen, CEOs and board level executives.

Media and communications

Including journalists, commentators, editors and PR and public affairs specialists.

Politics and NGOs

Including pressure groups, trade unions, think tanks, political advisers and political journalists.

The Opinion Former Omnibus does not include Members of Parliament. Populus surveys the views of MPs quarterly on its Parliament Panel.

Public sector

Including health professionals, educationalists, civil servants and local authority chief executives.

Clients use the Opinion Former Omnibus to test the effectiveness of their messaging, to measure what senior stakeholders think of them and the issues they face.

Populus works with clients to develop questions that measure how effectively the key messages in their communications plan are being received. We also measure and track how effectively competitors are communicating on the same issues.

Benefits include

Frequent

Conducted monthly, the panel enables you to track issues and reputation regularly.

Quick turnaround

Typically results are available two weeks after the start of fieldwork.

Cost-effective

Pay only for the information you want – there are no mandatory or minimum purchase requirements.

Every month we survey over 100 opinion formers online with results delivered within two weeks of fieldwork commencing. Results are delivered with a summary highlighting key findings and data is weighted equally across the four opinion former categories.

Download the 2012 research schedule here.