Whether it is a top line for a media campaign, testing a new idea or strategic advice for the Board, Populus offers an extensive range of research solutions that can be adapted and combined to ensure the best possible outcome for our clients. All our solutions are backed by expert advice from our top team of consultants.

Omnibus

The Populus Omnibus delivers fast, cost effective and demographically representative research for clients using online and telephone polling.

Stakeholder audits

Populus Stakeholder Audits are a proven process for monitoring corporate reputation among a wide variety of stakeholders who matter.

Parliament Panel

Nearly 200 Members of Parliament give Populus their views each quarter on a range of topical and business issues.

Opinion Former Omnibus

The Populus Network provides unrivalled insight into the views of the opinion leaders who shape the national mood.

Focus groups and deliberative workshops

Populus focus groups and deliberative workshops enable clients to explore in depth what key audiences think and to understand why they think as they do.

Syndicated stakeholder engagement studies

These industry specific studies are a cost-effective way of accessing and benchmarking the views of the elite stakeholders who matter to your industry and company.

Tracking studies

Populus delivers robust, cost-effective research data for tracking studies.

Thought Leadership Programme

The Populus Thought Leadership Programme meets the demands of organisations who wish to use the insights of original opinion research to stimulate debate in an intelligent and analytical way.

New joiner analysis

First impressions count – a poor joining experience can lead to disgruntlement or even non-conversion. Populus works with organisations to help smooth this process and remove pain points.

In-life customer experience

Populus is skilled at getting under the skin of day-to-day customer service and understanding what makes a great customer experience. We work closely with our clients to design the appropriate approach to get at the heart of the matter.

Event driven satisfaction

Every interaction with a customer is a positive chance to reinforce the brand, although too often this can be a chance missed. Populus has developed a framework to measure the effect of these interactions and their impact on a client’s brand.

Churn/retention

Too many organisations are focussed on winning new customers and overlook the importance of having a robust retention strategy in place. Populus’s retention research helps clients understand the root causes of churn and the emotional impact it has on a brand.

Advocacy

There is no greater promotion than customer recommendation but many businesses simply do not understand what drives recommendation or how to exploit it. Populus’s loyalty research demonstrates to clients how they can better engage with customers and enhance advocacy.

Idea generation

New ideas rarely pop out of thin air but are instead generated through creative thinking within an organisation and creative development with potential customers. Populus’s creative workshops with clients and customers help organisations to generate new ideas in a fun and stimulating fashion.

Idea screening

Most organisations suffer from a surfeit of new ideas and do not know how to prioritise them. Quantitative idea screening enables us to identify those ideas which generate the greatest interest and the greatest potential for future development.

Concept development

Concepts which have potential need careful nurturing and development. Populus understands that most new concepts do not arrive perfectly formed and need polishing to see the underlying sheen. We therefore offer an iterative concept development solution which refines and improves in a step-by-step process.

Test and trial

A successful commercial launch requires that things are right first time and that the new product or offering is problem free. A full scale trial prior to launch can help out iron out any underlying problems and ensure the best start for a new concept.