About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

We offer bespoke research solutions that answer your organisation’s most vital questions. With an extensive range of services, we are able to provide a fully integrated mix of qualitative and quantitative research that enables you to achieve a closer understanding of the people that matter most.

The Business & Consumer Insight team unlocks the Critical Knowledge you need to develop great products and services, make better decisions and increase your bottom line through perfectly tailored research methods. Each of our solutions is designed to help you understand the factors driving the opinions of the people and businesses that hold the key to your success. No matter which research approach is best suited to your needs, we always add value to our findings by applying expert analysis to uncover clear, actionable insight.

Our Offer

New Product Development

New Product Development is risky. We help to increase your business’ chances of success by delivering market insight that allows you to respond to and anticipate the needs of your existing and potential customers. Using a bespoke mix of qualitative and quantitative research, our experts offer support and strategic advice at every stage of your project from idea generation and concept testing to launch.

Customer Experience

Improved sales, enhanced satisfaction and increased loyalty are just some of the benefits your business will gain from using insight to optimise Customer Experience. Our experts deliver this by applying a variety of research approaches that identify clear ways to improve any aspect of your customer’s journey including advertising, product, packaging and customer care.

Brand & Communications

Our Brand & Communications consultants use a variety of research approaches that deliver a detailed understanding of the way consumers relate to your business. Drawing on our unrivalled experience, we then work closely with your team as you translate this insight into a brand and key messages that resonate with your target audience.

Analytics

We don’t just churn out unfathomable data. We use Analytics to uncover clear narratives your business can learn from. Our experts will help you to decide which approach will allow you to gain focused and valuable insight from your data. We then challenge ourselves to present even the most complex findings in the simplest and most engaging way possible.

Qualitative

Using Populus’s Qualititative research expertise, your business or brand can achieve the deepest insight possible into the opinions, rationales and motivations of the audiences and consumers you wish to reach. Our industry-leading researchers are passionate about unpicking complicated issues to discover what really appeals to consumers, as well as the fundamental reasons behind their decisions. We then work in partnership with our clients in order to help them translate this understanding into successful new products, impactful advertising and well-informed brand strategies.

Qualitative research also perfectly complements Quantitative studies which often use the insight uncovered in focus groups and depth interviews to develop questionnaires that ensure maximum participant engagement and get to the heart of the issues clients wish to explore.

Sector Experience

Populus’s Business & Consumer Insight team consists of carefully selected market research professionals whose combined Sector Experience has given us a detailed understanding of the competitive, regulative and disruptive factors affecting a wide variety of sectors. Having delivered projects ranging from proposition development for technology businesses, campaign monitoring for utility companies and customer experience projects for train operators, we have developed a broad suite of research solutions that can be used to uncover insight for organisations in numerous industries. We have specific sector expertise in the following industries: media, technology, transport, utilities, finance and retail.

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Providing fast, accurate answers to your burning questions, our Omnibus surveys are relied on by businesses, research agencies and government bodies as a cost-effective way of uncovering the insight they need to achieve their objectives. We are able to help you to target even the most hard-to-reach groups in the UK and 75 other countries worldwide.

To find out more please download our Omnibus Services Rate Card or contact Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Our Offer

International

Our excellent relationships with high-quality International fieldwork partners make it possible for you to explore attitudes on brands, products, services or society in general in over 75 countries worldwide. Along with fast, affordable fieldwork and high-quality questionnaire translation, we offer innovative reporting solutions and in-house data analytics that deliver joined-up insight with the power to improve your international performance.

Methodology

Representative sample of population or bespoke sub sample depending on requirements

Online, CATI and face-to-face interviews

Trusted global network of fieldwork solutions

All data verified, checked and processed in-house

Timings

Typical turnaround between 5 and 14 days

Deliverables

Data tables for each market

Aggregated set of tables summarising all markets

Analytical report on request

Cost

Contact us for a quotation

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Online & PR Express

Run twice a week, with a turnaround of just 3 days and no set-up fees, this is the ideal way to quickly access large, often hard to reach groups, at a competitive price. Questions start at £190 and are expertly framed to provide the most relevant and valuable insight possible. We also offer innovative reporting solutions such as Vox Pops, which bring your research to life by capturing video responses to your questions.

Methodology

Nationally representative online sample of 1,000 or 2,000 GB adults (18+)

Timings

Midweek Omnibus: Questions Tuesday – Data Friday

Weekend Omnibus: Questions Thursday – Data Monday

Deliverables

Data tables in PDF / Excel / SPSS

Unlimited tabular analysis

20 different demographics available free of charge (click the Demographics button for more info)

Cost

Online Omnibus (including data tables and executive summary report):

    • 1,000 sample = £235 per question

    • 2,000 sample = £295 per question

PR Express (data tables only):

    • 1,000 sample = £190 per question

    • 2,000 sample = £250 per question

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Telephone

Our telephone omnibus is the only weekly survey of its kind that targets a 50:50 mix of landline and mobile users.  This ensures that we pick up 15% of the respondents from ‘mobile only households’ – a crucial component in delivering accurate telephone samples of the Great British population.  For no set-up fees and from just £220 per question, the service delivers insight that will enable you to overcome your business challenges by accessing the views of the people that could determine your success.

Methodology

Nationally representative sample of 1,000 GB adults (18+)

50:50 mix of landline and mobile users

Timings

Weekly

Questions Thursday – Data Monday

Deliverables

Data tables in PDF / Excel / SPSS

10 different demographics available free of charge (click the Demographics button for more info)

Cost

Omni telephone costs.pptx

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Children

Sometimes, children know something adults don’t. But they can often prove a challenging and costly market to reach. Populus’s Children’s Omnibus enables you to put your questions to a nationally representative sample of 8-15 year olds for one of the most competitive prices available. It offers the perfect solution for any businesses looking to uncover newsworthy stories or build strategies based on the views of their young audience.

Methodology

Nationally representative sample of 1000 UK children (8-15 years)

Timings / Turnaround

Fieldwork is completed in 1 week

Deliverables

Data tables to specification

Cost

£700 per question (min of 4 questions)

£500 setup fee

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Flash Polls

This rapid response research solution allows you to discover immediate public reactions following breaking news events, generate newsworthy publicity or instantly respond to a crisis within hours of launching your survey.

Methodology

Nationally representative sample of 1,000 GB adults (18+)

Timings

Daily

3-4 hours from receipt of questionnaire

Deliverables

Data tables in PDF / Excel / SPSS

Cost

10 questions from £3,500

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Business

For a low set-up fee and competitive question prices, our B2B solution enables you to uncover the views of 500 of the most senior individuals within UK SMEs. We guarantee a strong sample of business owners and directors which delivers a reliable picture of attitudes and opinion within the SME landscape.

Methodology

Online interviews with 500 business owners and directors within SMEs in various sectors across UK

Timings

Start anytime with 7-day turnaround

Deliverables

Data tables

Analytical report on request

Cost

£300 setup

£550 per question (4 question minimum)

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

London

Our survey of 1,000 London residents offers the chance to form successful strategies for a range of areas including transport, tourism, housing, politics and wellbeing in the capital by tapping into the views of the people who know it best. The flexible timings and low cost of this solution also make it the ideal tool to regularly test opinions and reactions to new products, services and PR campaigns.

Methodology

Demographically representative sample of 1,000 London adults (18+)

Timings

Start anytime with 5-7 day turnaround

Deliverables

Data tables in PDF / Excel / SPSS

Cost

£250 setup

£325 per question (4 question minimum)

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Republic of Ireland

Major Irish businesses trust our Republic of Ireland Omnibus to gather high-quality, accurate data from a representative sample of the Irish population. With regular Online and Telephone omnibuses, we are able to help our clients access the views and attitudes of the people that matter most to them on home soil.

Online

Nationally representative sample of 1,000 Irish adults (18+)

Weekly

Questions Wednesday – data following Wednesday

Data tables in PDF / Excel / SPSS

Executive summary report

From €495 per question

Telephone

Nationally representative sample of 1,000 Irish adults (18+)

70:30 mix of mobile and landline users

Fortnightly

Questions Monday – Data Thursday

Data tables in PDF / Excel / SPSS

Executive summary report

From €895 per question

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Face-to-Face

Sometimes the only way to find out what a person truly thinks is to talk to them face-to-face. The face-to-face omnibus interviews up to 2,000 GB adults (15+) in the comfort of their own home. Specialist face-to-face interviewers use expert techniques to encourage participants to open up about even the most complex issues, meaning you receive the highest quality insight possible.

Methodology

Nationally representative sample of 1000 or 2000 GB adults (15+)

Timings

Submit questions Tuesday

12-day turnaround

Deliverables

Data tables

Cost

Contact us for a quotation

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Demographics

For our Online and PR Express surveys, we offer the following demographics free of charge as filters or cross breaks within your data tables:

Age | Gender | Government office region | Social grade | Taken a foreign holiday in the last 3 years | Tenure | Number of cars in household | Working status | Disability | Education level | Main grocery shopper | Ethnicity | Religion | Urban/rural | Public/private sector worker | Presence of children | TV region | Marital Status | Household income (before tax) | City

For our Telephone omnibus, we offer the following demographics free of charge as filters or cross breaks within your data tables:

Age | Gender | Government office region | Social Grade | Taken a foreign holiday in the last 3 years | Tenure | Number of cars in the household | Working status | Internet access | Type of phone in household

Clients can also select three of the following demographics for no additional charge:

Disability | Education level | Main grocery shopper | Ethnicity | Religion | Urban/rural | Public/private sector worker | Presence of children | TV region | Marital status | Household income

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

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Our Reputation & Strategy team enables leading organisations and businesses in all sectors to understand the political, business and economic environment in which they operate. The actionable advice we offer is always underpinned by evidence derived from a variety of products & services. We apply a hands-on, consultative approach, helping clients make positive strategic changes that translate to successful engagement with the audiences that matter most to them.

Our Offer

Reputation Measurement

Populus’s Reputation Measurement system enables businesses to overcome even the most significant reputation challenges by understanding and influencing the complex contributing factors. Through a variety of research techniques and expert analysis, we help clients in all sectors to build a reputation that makes it easier to attract the best talent, engage effectively with legislators, receive positive media coverage and increase customer loyalty.

Messaging & Communications

Populus provides the evidence base for both the art and science of Messaging & Communications.  We explore and understand the broad real-world context that you or your organisation faces and the key areas that communications needs to tackle. In addition, we help maximise the effectiveness of a message or specific intervention (content, tone, medium and messenger), and measure its actual impact on perception. We use a wide range of research techniques, tools, and statistical analysis specifically designed to help the professional communicator build the most effective strategies to reach and make a genuine difference to the right audience – for a single issue campaign, as part of a wider reputation management, a thought leadership initiative or crisis response.

Thought Leadership

Populus’s Thought Leadership programme provides organisations and businesses with an opportunity to lead debate on any issue of importance to an industry or the wider community. Our original opinion research is conducted both in the UK and in comparative countries, and will include contributions from respected commentators in the relevant field. Once published, the findings enable clients to become an authority on their chosen topic, as well as serving as the basis for engaging in informed discussions with a range of opinion makers including politicians, think-tanks, NGOs, pressure groups and journalists.

Campaigns

Populus has a proven track-record for helping organisations to develop winning strategies and Campaigns that are informed by the opinions of key audiences. With unrivalled experience gained at the highest level of government and public policy, our team works with a variety of groups and individuals including corporate communications professionals, political parties, candidates and charities to enable them to understand the attitudes of the people that matter most to them. We work in partnership with our clients, supporting them throughout their project by providing evidence-led insight and expert advice that will ensure their campaign achieves maximum audience engagement and shifts opinions in their favour.

Strategy

Our Strategy experts work alongside your other trusted agencies and partners, offering research-led advice and guidance that will enable you to overcome your organisation or business’ unique challenges. Whether it be reviewing planned communications materials or helping at times of corporate crisis, Populus is a valuable extension of your team. Senior figures from the worlds of business, culture, and politics; FTSE 100 CEOs, the leaders of major public institutions, and Prime Ministers are just some of those who have benefited from the counsel of our expert team.

Opinion Polling

Our experience of political Opinion Polling makes us the ideal partner for industry groups, trade bodies, and others looking to understand and influence public and elite perceptions on legislative and regulatory issues. From large-scale robust polling of the entire electorate, to targeted research in key seats, we help campaigns understand voter attitudes, develop messages that work, and monitor their impact. Our expert team has an established record of success in helping campaigns win local, regional, and national elections, as well as referendums and influencing political debates, in the UK and globally.

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