The poll covered the following issues: Favorite Television Program; Favorite Soap; Favorite Reality Television Program; Favorite Comedy; Favorite Daytime Program; Attitudes towards Balance of Programming; Viewing Habits; Views towards Sky Television; Favorite Characters/Presenters; Attitudes towards Sex on Television.

Populus interviewed a random sample of 1,007 adults aged 18+ by telephone between 10th December 2004 and 12th December 2004. Interviews were conducted across England and the results have been weighted to be representative of all English adults.