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Concernened Consumer Index

Fieldwork date:2007-12-14 - 2007-12-17

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on Toy companies; Views on topical issues related to ethical Christmas gifts.

Populus interviewed a random sample of 1158 adults online aged 18+ between 14th December 2007 and 17th December 2007. Interviews were conducted across England and the results have been weighted to be representative of all English adults.

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