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Populus
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Concerned Consumers Index

Fieldwork date:2007-05-26 - 2007-05-27

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on Mobile phones; Views on topical issues related to brands.

Populus interviewed a random sample of 1198 adults aged 18+ online between 26th May 2007 and 27th May 2007. Interviews were conducted across England and the results have been weighted to be representative of all English adults.

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