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Concerned Consumer Index

Fieldwork date:2009-02-20 - 2009-02-23

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus home and garden companies; Views on topical issues related to the economy and consumer spending.

Populus interviewed 1,031 adults aged 18+ online between 20th and 23rd February 2009. The results have been weighted to be representative of all adults.

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