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Populus
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Concerned Consumer Index

Fieldwork date:2009-07-24 - 2009-07-27

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on banks.

Populus interviewed 1,147 adults aged 18+ online between July 24th and July 27th 2009. The results have been weighted to be representative of all adults.

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