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Populus
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London EC1V 0AT

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Concerned Consumer Index

Fieldwork date:2009-11-27 - 2009-11-30

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on fast food companies.

Populus interviewed 1,048 adults aged 18+ online between 27th and 30th November 2009. The results have been weighted to be representative of all British adults.

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