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Concerned Consumer Index

Fieldwork date:2007-03-23 - 2007-03-26

Published By: Populus

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on supermarkets; Views on topical issues related to brands.

Populus interviewed a random sample of 1004 adults aged 18+ by telephone between 23rd March 2007 and 26th March 2007. Interviews were conducted across England and the results have been weighted to be representative of all English adults.

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