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Populus
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Concerned Consumer Index

Fieldwork date:2007-07-20 - 2007-07-23

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on banks; Views on topical issues related to brands.

Populus interviewed a random sample of 1063 adults aged 18+ online between 20th July 2007 and 23rd July 2007. Interviews were conducted across England and the results have been weighted to be representative of all English adults.

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