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Concerned Consumer Index

Fieldwork date:2007-11-23 - 2007-11-26

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on food & drink outlets; Views on topical issues related to Northern Rock and free plastic bags at supermarket checkouts.

Populus interviewed a random sample of 1263 adults online aged 18+ between 23rd November 2007 and 26th November 2007. Interviews were conducted across England and the results have been weighted to be representative of all English adults.

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