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Concerned Consumer Index

Fieldwork date:2010-02-26 - 2010-03-01

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on home and garden companies.

Populus interviewed 1,011 adults aged 18+ online between 26th February and 1st March 2010. The results have been weighted to be representative of all adults.

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