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Concerned Consumer Index

Fieldwork date:2008-11-21 - 2008-11-24

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on fast food companies; Views on topical issues related to the economy and consumer spending.

Populus interviewed 1,041 adults aged 18+ online between 21st and 24th November 2008. The results have been weighted to be representative of all adults.

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