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Concerned Consumer Index

Fieldwork date:2008-12-12 - 2008-12-15

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on toy companies; Views on topical issues related to the economy and consumer spending.

Populus interviewed 1,043 adults aged 18+ online between 12th December 2008 and 15th December 2008. The results have been weighted to be representative of all adults.

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