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Concerned Consumer Index

Fieldwork date:2008-01-25 - 2008-01-28

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on holidays; Views on topical issues related to the environment and the economical climate.

Populus interviewed a random sample of 1422 adults online aged 18+ between 25th January 2008 and 28th January 2008. Interviews were conducted across England and the results have been weighted to be representative of all English adults.

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