About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus’s Omnibus surveys provide fast, accurate results and nationally representative samples from just £190 per question. We offer a range of services that help all kinds of clients including research and PR agencies and government bodies target the people whose opinions matter to them, both in the UK and 75 other countries worldwide.

Download our Omnibus Services Rate Card or call us now for more information:

Chris Menzies (Director of Omnibus)

T: +44(0)20 7553 4149

E: cmenzies@populus.co.uk

You can also visit our Solutions page to learn about other ways we can meet your research needs

Our Offer

International

If you wish to explore attitudes to brands, services, events or cultural issues on a global scale, or assess your organisation’s performance in over 75 countries worldwide, Populus’s International omnibus offers the perfect solution. We deliver fast, affordable fieldwork and expert questionnaire translation through our relationships with outstanding international fieldwork partners, as well as innovative reporting solutions and in-house data analytics.

Methodology

Representative sample of population or bespoke sub sample depending on requirements

Online, CATI and face-to-face interviews

Trusted global network of fieldwork solutions

All data verified, checked and processed in-house

Timings

Typical turnaround between 5 and 14 days

Deliverables

Data tables for each market

Aggregated set of tables summarising all markets

Analytical report on request

Cost

Contact us for a quotation

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Online & PR Express

For no set-up fees and a turnaround of just 3 days, our twice-weekly Online surveys enable you to tap into the attitudes of large, nationally representative samples from just £190 per question. Our research experts help you to get to the heart of the issues you wish to explore with expertly framed questions and innovative reporting solutions.

Methodology

Nationally representative online sample of 1,000 or 2,000 GB adults (18+)

Timings

Midweek Omnibus: Questions Tuesday – Data Friday

Weekend Omnibus: Questions Thursday – Data Monday

Deliverables

Data tables in PDF / Excel / SPSS

Unlimited tabular analysis

20 different demographics available free of charge (click the Demographics button for more info)

Cost

Online Omnibus (including data tables and executive summary report):

    • 1,000 sample = £235 per question

    • 2,000 sample = £295 per question

PR Express (data tables only):

    • 1,000 sample = £190 per question

    • 2,000 sample = £250 per question

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Telephone

Our Telephone omnibus is the only weekly survey of its kind that interviews 50% by landline and 50% by mobile in order to deliver an accurate, nationally representative sample of the Great British population.

Methodology

Nationally representative sample of 1,000 GB adults (18+)

50:50 mix of landline and mobile users

Timings

Weekly

Questions Thursday – Data Monday

Deliverables

Data tables in PDF / Excel / SPSS

10 different demographics available free of charge (click the Demographics button for more info)

Cost

Omni telephone costs.pptx

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Flash Polls

Our rapid response Flash polls enable you to assess public reactions to breaking news stories and events, instantly respond to a crisis, or generate exciting publicity within just 3-4 hours of launching your survey.

Methodology

Nationally representative sample of 1,000 GB adults (18+)

Timings

Daily

3-4 hours from receipt of questionnaire

Deliverables

Data tables in PDF / Excel / SPSS

Cost

10 questions from £3,500

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Business

The Business omnibus offers the opportunity to tap into the attitudes and opinions of a guaranteed strong sample of SME owners and directors.

Methodology

Nationally representative sample of 1,000 GB adults (18+)

Timings

Daily

3-4 hours from receipt of questionnaire

Deliverables

Data tables in PDF / Excel / SPSS

Cost

10 questions from £3,500

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

London

A flexible, low cost solution that allows you to uncover 1,000 London residents’ views on a wide range of issues such as transport, tourism, housing, politics and wellbeing in the capital.

Methodology

Demographically representative sample of 1,000 London adults (18+)

Timings

Start anytime with 5-7 day turnaround

Deliverables

Data tables in PDF / Excel / SPSS

Cost

£250 setup

£325 per question (4 question minimum)

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Republic of Ireland

Our Republic of Ireland solution delivers high-quality data and representative samples of the Irish population. The regular Online and Telephone surveys are trusted by major Irish businesses to uncover the views of their compatriots.

Online

Nationally representative sample of 1,000 Irish adults (18+)

Weekly

Questions Wednesday – data following Wednesday

Data tables in PDF / Excel / SPSS

Executive summary report

From €495 per question

Telephone

Nationally representative sample of 1,000 Irish adults (18+)

70:30 mix of mobile and landline users

Fortnightly

Questions Monday – Data Thursday

Data tables in PDF / Excel / SPSS

Executive summary report

From €895 per question

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Face-to-Face

The face-to-face omnibus uncovers the highest quality insight by truly getting to the heart of the issues you wish to explore. Our specialist face-to-face interviewers use expert techniques to encourage up to 2,000 participants (GB adults 15+) to speak in depth about even the most complex subjects, in the comfort of their own home.

Methodology

Nationally representative sample of 1000 or 2000 GB adults (15+)

Timings

Submit questions Tuesday

12-day turnaround

Deliverables

Data tables

Cost

Contact us for a quotation

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

Demographics

For our Online and PR Express surveys, we offer the following demographics free of charge as filters or cross breaks within your data tables:

  • Age

  • Gender

  • Government office region

  • Social Grade

  • Taken a foreign holiday in the last 3 years

  • Tenure

  • Number of cars in household

  • Working status

  • Disability

  • Education level

  • Main grocery shopper

  • Ethnicity

  • Religion

  • Urban/rural

  • Public/private sector worker

  • Presence of children

  • TV region

  • Marital Status

  • Household income (before tax)

  • City

For our Telephone omnibus, we offer the following demographics free of charge as filters or cross breaks within your data tables:

  • Age

  • Gender

  • Government office region

  • Social Grade

  • Taken a foreign holiday in the last 3 years

  • Tenure

  • Number of cars in the household

  • Working status

  • Internet access

  • Type of phone in household

Clients can also select three of the following demographics for no additional charge:

  • Disability

  • Education level

  • Main grocery shopper

  • Ethnicity

  • Religion

  • Urban/rural

  • Public/private sector worker

  • Presence of children

  • TV region

  • Marital status

  • Household income

Contact

Chris Menzies (Director of Omnibus)

T: +44 (0)20 7553 4149

E: cmenzies@populus.co.uk

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