Selected Case Studies

In 2005 Fleishman-Hillard, on behalf of their client Fellowes, approached Populus to design and conduct original opinion research to generate coverage promoting National Identity Fraud Prevention Week.

Populus conducted a poll exploring people’s perceptions of different risks, their knowledge of identity fraud and its prevalence, and their habits in storing or disposing of bank statements and other personal documents.

Building on the success of the first National Identity Fraud Prevention Week, in 2006 Populus asked senior decision makers in companies throughout the UK how they handled the personal information of their customers and staff.

Both pieces of research generated wide coverage, some of which can be seen here.