Populus uses a wide range of intelligent research techniques to ensure that clients receive informed insight from every research project.

Focus groups and deliberative research

Focus groups and deliberative workshops enable clients to explore in-depth what customers, voters and other key stakeholders think and to understand why they think as they do.

Stakeholder interviews and discussions

Research among stakeholders is crucial for businesses to understand how they are perceived by key audiences.

Polling

Populus has a number of different polling techniques to get valuable and robust data for clients.

Transparency and the British Polling Council

Populus champions transparency. In a world where people are busier and less keen to be polled, the challenges of getting a politically and demographically representative sample has grown increasingly difficult.

Methodology review

Populus frequently reviews its polling data – and analyses it alongside other material – so as to ensure our methods reflect the most up-to-date information and thinking.

Populus sampling and weighting methodology

Populus is a member of the British Polling Council and abides by its rules particularly on standards of disclosure.