Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Research Executive (B&CI – Qual)

Qualitative Research Executives (REs) contribute to a wide variety of research projects. We have a diverse range of clients and REs will have the opportunity to work and develop their skills across a number of sectors. The following description sets out the minimum requirements of the role. As is the case with all roles at Populus, Qualitative Research Executives will be expected to contribute in whatever way they can to the success of the company and may be asked to undertake tasks that are not included below.

Key Responsibilities

As a Research Executive your tasks could include:
— undertaking desk research to inform proposals and client work;
— drafting research materials including proposals, screeners, discussion guides, reports and presentations;
— working with external qualitative recruitment suppliers
— moderating focus groups, conducting depth interviews (face-to-face and telephone), conducting ethnographic interviews and observation, conducting vox pop video interviews, helping to facilitate workshops (consumers and clients);
— online community set up and moderation;
— inputting into qualitative analysis and presentation writing; contributing to the creative visualisation of data;
— video vox pop editing and clipping
— checking and proof reading documents;
— supporting the new business process;
— attending client briefings and presentations;
— Ensuring data protection policies are followed, including completion of all relevant documentation.

Qualitative Research Executives play an important role in the Business and Consumer Insight team and are expected to work in support of the Company’s strategic objectives, vision and values.

Required Skills and Abilities

We believe in giving responsibility early and so employ people who can be relied upon to take responsibility and be accountable for their work. We provide support and training but believe that the best way to develop skills is through working on client projects. We encourage enthusiasm, creativity and ambition.

It is essential that REs have:
— a degree level (or equivalent) education;
— outstanding written and verbal communication skills;
— excellent attention to detail and time management;
— an interest in research and its application to business challenges;
— the ability to use their initiative and a strong desire to learn new skills;
— confidence in the use of Microsoft Office applications;

It is desirable that REs have:
— previous experience of working in a commercial environment;
— previous experience of using qualitative and/or quantitative research techniques either in an academic or commercial context;
— a wide sphere of knowledge with interest in marketing, brands and consumer trends.


We are ambitious for the future of our company and aim to ensure that people who work here are able to develop lasting, successful and fulfilling careers. You will be expected and supported to keep your skills up-to-date and actively look for opportunities to develop new skills and knowledge. In addition, our regular Knowledge Exchange sessions provide opportunities to gain and update knowledge, share information across the company and hear external perspectives.
As a Research Executive you will receive on the job training in a wide range of research techniques and projects before completing the MRS Advanced Certificate in Market and Social Research Practice.


— 25 days holiday per year;
— Critical Life insurance at four times annual salary
— Auto-enrolment in company pension scheme (company contribution of 5% of salary);
Subject to satisfactory completion of a three month probation period, additional benefits are
provided, including:
— Membership of company health insurance scheme (currently operated by BUPA).
Other, non-contractual, benefits are provided. For a full list see the company handbook, Working at Populus or speak to the HR Manager.
About Populus
Populus Limited is part of the Populus Group (PGL). The group also includes Populus Data Solutions (PDS), which provides field and tab services to Populus and other research agencies. PGL has a minority interest in, and provides back office services and support to, BrandCap, a brand consultancy.
We exist to equip companies and individuals with the deep understanding they need, of their markets, audiences and brands, to drive success in a world overwhelmed with data. We call this Critical Knowledge and we deliver it through:
— our expertise across consumer, corporate, market, political and reputation research;
— our market-leading fieldwork operation with a rigorous focus on providing quality data;
— our exceptional strategists and researchers; and
— our leading edge suite of products and services.
Over the past ten years, our work has formed the basis of significant corporate, political and consumer campaigns and has helped clients launch new products, build their reputation with key audiences, win local and national elections and generate increased sales.
Our team of researchers and consultants is based in London but works internationally and includes experts in qualitative, quantitative and omnibus research, as well as senior strategists from the worlds of business, politics, marketing and communications.
We are proud to be a founding member of the British Polling Council and to abide by the Code of Conduct of the Market Research Society of Great Britain.

We are ambitious for the future and have set ourselves some clear goals – including our 2020 vision that by the year 2020 Populus Limited will:

— Have achieved accreditation (or other recognition) as an excellent employer;
— Be regarded by our clients as the best in our field and recognised for always delivering critical knowledge;
— Have achieved turnover of £20 million.
In line with our 2020 vision, we are delighted to confirm that we have recently achieved the Investors in People Silver accreditation.


We work together across the company and with our sister companies to pool our knowledge and abilities for the benefit of our clients. While our talents are diverse, we are united by our values:
— We are accountable for our judgement, our actions and the work we do.
— We hire people who can be relied upon consistently to deliver their best work.
— We are approachable and collaborative.
— We are accountable and we can be trusted.
— We admire people who are self-aware, self-disciplined and who are happy to be accountable.
— We are disciplined and precise.
— We are driven by evidence and embrace the consequences.
— We see the wood and the trees.
— We test ourselves to the highest standards.
— We admire people who are self-motivating, self-improving and who behave like a leader.
— We never stop learning.
— We question and challenge.
— We are creative in seeking new ways to help solve our clients’ problems.
— We don’t stop until the job is done.
— We admire people who are enthusiastic, entrepreneurial and forward thinking.
— We are ambitious for our clients and ourselves.
— We are inspired by our clients’ needs.
— We care for our clients and each other.
— We don’t wait to be told what to do.
— We admire people who take responsibility and muck in – if something needs doing (no matter how big or small) they are happy to do it.

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